Programmatic Platforms Manager

The Opportunity

Wurl is seeking a hands-on Programmatic Platforms Manager with a strong foundation in AdTech and programmatic advertising to help maximize the value of our growing CTV supply. This role sits at the intersection of programmatic operations, demand activation, and platform optimization, serving as a key contributor in connecting buyers and sellers across the CTV ecosystem.

The ideal candidate combines technical programmatic expertise with strong operational execution. You will work directly within SSPs, DSPs, ad servers, and Wurl's proprietary platforms to activate demand, manage deals, troubleshoot delivery issues, and optimize performance. Experience working within an SSP, DSP, publisher, streaming platform, or CTV environment is highly preferred.

This is an excellent opportunity for someone who enjoys working directly in platforms, solving complex programmatic challenges, and helping drive monetization outcomes across a rapidly growing streaming ecosystem.

Key Responsibilities

Programmatic Activation & Execution

• Own the activation and execution of CTV programmatic demand across our ad server, proprietary tech platforms, and integrated SSP/DSP platforms.
• Create, configure, launch, and manage Open Market, Private Marketplace (PMP), Programmatic Guaranteed (PG), and Managed Service transactions.
• Support inventory approvals, curation, and targeting implementation aligned with active buyer campaigns and revenue objectives.
• Monitor campaign pacing, delivery, performance, and inventory utilization to ensure successful execution.
• Conduct quality assurance and troubleshooting across campaign lifecycles.
• Execute pricing, floor, and yield adjustments to maximize both delivery and monetization performance.
• Partner with internal stakeholders to ensure smooth activation and operational excellence across programmatic workflows.

Programmatic Platform Operations

• Serve as a subject matter expert on CTV programmatic activation and inventory monetization.
• Apply a strong understanding of OpenRTB, bidstream mechanics, auction dynamics, and programmatic workflows.
• Manage and troubleshoot deal delivery, targeting, reporting, and platform configuration issues.
• Leverage knowledge of ads.txt, app-ads.txt, supply path optimization (SPO), and inventory access controls to improve marketplace performance.
• Understand SSP and DSP platform functionality and how platform settings impact campaign activation, buyer access, and revenue outcomes.