Performance Marketing Specialist / Media Buyer - Dubai Real Estate (Remote)

Key Responsibilities

• Plan, launch, manage, and optimize lead generation campaigns across Meta Ads, Google Ads, YouTube, Snapchat, and other paid advertising platforms.
• Generate high-quality buyer and investor leads for Dubai off-plan real estate projects.
• Execute campaigns targeting international markets including the UK, GCC, Europe, India, Pakistan, China, Russia/CIS, and Africa.
• Manage campaigns for overseas property roadshows, investor events, exhibitions, and sales launches.
• Monitor and optimize campaign performance based on KPIs including Cost Per Lead (CPL), Cost Per Qualified Lead (CPQL), Conversion Rate, Booking Rate, and Return on Ad Spend (ROAS).
• Work closely with the sales team to evaluate lead quality and continuously improve campaign targeting and performance.
• Coordinate with designers, copywriters, and developers to create high-converting ad creatives, landing pages, lead forms, and campaign assets.
• Set up and manage tracking using Meta Pixel, Google Tag Manager, Google Analytics, conversion APIs, and other tracking tools.