Sr. Performance Marketing Specialist

Campaign Strategy & Execution

• Develop and execute performance marketing strategies across paid digital channels, including Google Ads, Meta, TikTok, LinkedIn, and Snapchat.
• Plan, launch, and manage multi-channel campaigns aligned with business objectives.
• Identify and evaluate new acquisition channels and growth opportunities.
• Ensure campaign messaging aligns with Aanaab's brand and marketing strategy.

Lead Generation & Conversion Optimization

• Design and optimize high-converting landing pages for different campaign objectives.
• Conduct A/B testing across landing pages, ad creatives, and campaign elements.
• Optimize the customer acquisition funnel from awareness to conversion.
• Collaborate with internal teams to improve lead nurturing and conversion performance.
• Build and manage B2B lead generation campaigns targeting schools and enterprise clients.

Performance Analytics & Reporting

• Configure and maintain tracking using Google Tag Manager, Google Analytics 4, and related platforms.
• Monitor campaign performance and analyze marketing data to identify optimization opportunities.
• Develop dashboards and reports to measure KPIs and campaign effectiveness.
• Ensure accurate attribution across marketing channels and customer touchpoints.

Budget & Performance Management

• Manage and optimize advertising budgets across multiple digital channels.
• Monitor campaign performance against CAC, CPL, CPA, ROAS, and ROI targets.
• Continuously improve campaign efficiency through data-driven optimization.
• Ensure marketing investments contribute to sustainable business growth.

Cross-Functional Collaboration

• Partner with Marketing, Sales, Product, and Design teams to align campaign execution with business priorities.
• Support sales teams by improving lead quality and campaign effectiveness.
• Share performance insights and recommendations with stakeholders to support strategic decision-making.