Performance Marketing Lead

Performance Marketing Lead

We are seeking a Performance Marketing Lead who thrives at the intersection of hands-on execution and strategic ownership. This role is for a builder with entrepreneurial spirit, someone who can write the copy, launch campaigns, analyze performance, and hold partners accountable across the full paid and social ecosystem.

This role owns all performance-driven marketing, including paid and organic social media, SEM/PPC, OTT/CTV, display, paid and lifecycle email, while overseeing external agencies and leading a small internal team. This role is accountable for results, efficiency, and scalable growth.

Hands-On Execution (Core Expectation)

• Write, test, and optimize high-converting copy and creative direction for: Paid and organic social media, Paid and lifecycle email campaigns, Display, retargeting, and OTT/CTV ads
• Build, launch, and optimize campaigns directly across social media platforms and email marketing platforms
• Develop hooks, messaging frameworks, CTAs, and offer strategies aligned to conversion goals
• Rapidly test creative, audience segments, formats, and channels to improve ROAS and CAC

Social Media Marketing Ownership (Paid + Organic)

• Own end-to-end social media marketing strategy, including: Paid social performance, Organic social content strategy and publishing, Channel growth, engagement, and brand consistency
• Ensure social content supports acquisition, retargeting, and lifecycle efforts
• Align social storytelling with performance goals and campaign calendars

Paid Media, OTT & Channel Ownership

• Own day-to-day performance across: Paid Social, OTT / CTV advertising
• Define channel strategy, testing roadmaps, and budget allocation
• Partner with analytics and leadership to assess incrementality and efficiency

Agency & Vendor Oversight

• Serve as the primary owner of all paid media agencies: Set strategy, goals, and performance expectations
• Review campaigns, creative, and performance weekly
• Push agencies beyond reporting into active optimization and testing
• Ensure agency work complements—not replaces—internal execution
• Recommend when to scale, pause, or reallocate spend across channels

Internal Team Leadership & Partner Oversight

• Lead and mentor a lean internal marketing team
• Provide marketing mentorship for affiliate, widget, and ad-based partnerships: Performance tracking, Optimization opportunities, Messaging alignment
• Own Display & Re-targeting
• Create clarity around ownership between internal resources, agencies, and partners
• Establish lightweight processes that scale without adding friction

Performance, Reporting & Optimization

• Own performance KPIs, including: ROAS, CAC, CPA, LTV, Conversion rates across the funnel, Incrementality by channel
• Translate insights into clear actions and recommendations
• Deliver concise, executive-ready performance updates

What Success Looks Like (First 6–12 Months)

• Paid and social channels show measurable efficiency and scale
• Social media functions as both a brand and performance engine
• OTT/CTV delivers clear, measurable value within the media mix
• Agencies and partners are accountable and high-performing
• Affiliate and widget programs are optimized and contributing incremental revenue
• Leadership has confidence in channel performance and growth strategy