Paid Search Coordinator
About the role
What are we building?
Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.
What’s the position?
We are seeking a results-driven Paid Search coordinator to assist our search marketing team to execute paid search strategy across web and mobile app ecosystems. This role requires hands-on work in Apple Search Ads (ASA), Google Ads (including App Campaigns), and Microsoft Bing Ads. You will develop a track record of driving efficient customer acquisition through paid search channels. You will have strong analytical capabilities and preferably comes from a real money gaming or app marketing background.
Key Responsibilities
- Apple Search Ads (ASA) Campaign Management
- Conduct advanced keyword research, competitive analysis, and audience targeting optimization
- Assisting in managing campaign budgets, bids, and performance optimization to achieve target KPIs alongside Managers
- Implement and test Custom Product Pages (CPPs) to maximize conversion rates
- Analyze ASA performance data and provide actionable insights for continuous improvement
- Stay current with Apple Search Ads platform updates, features, and best practices
- Google Ads & App Campaigns (Formerly UAC) & Bing Ads
- Build, launch, and optimize Google Ads search campaigns for both web and mobile app objectives
- Develop and execute Bing Ads search campaigns to complement Google search strategy
- Design and manage App Campaigns for app install and optimize to in-app performance goals
- Implement advanced bidding strategies and creative optimization
- Coordinate search efforts with other Google campaign types (Performance Max, Demand Gen, and YouTube Reserve)
- Optimize campaigns based on Acquisition Goals and company KPIs
- Cross-Platform Campaign Execution
- Launch integrated paid search campaigns across web and mobile app funnels
- Implement cohesive keyword strategies that align across all search platforms dictated by Managers
- Optimize campaigns based on full-funnel performance metrics
- Reaching monthly spend goal or monthly KPI target based on seasonality
- Analytics & Performance Optimization
- Monitor mobile attribution and in-app events through AppsFlyer
- Execute regular A/B testing of ad copy, landing pages, CPPS (Custom Product Pages) and bidding strategies
- Provide regular performance reports with actionable insights and recommendations
- Budget Management & Forecasting
- Monitor pacing and adjust spend to maximize efficiency and hit targets
- Provide ROI analysis and cost-benefit assessments for budget decisions