Marketing Specialist, Personalization & Rewards

Job Summary

The Marketing Specialist, Personalization & Rewards supports the execution of personalized marketing campaigns, loyalty program operations, and optimization initiatives across the Personalization and Rewards workstreams. This role works closely with the Senior Director, Personalization & Retention and cross-functional teams to coordinate campaign workflows, maintain data accuracy, conduct quality assurance, and ensure all initiatives are delivered on time and to a high standard. The ideal candidate has 2–5+ years of marketing experience and thrives in a fast-paced, sprint-based environment.

Job Expectations

• Support the weekly Personalization Pod sprint cycle - coordinating asset delivery, QA, and go-live checklists to keep campaigns on cadence.
• Conduct thorough quality assurance on campaign setups, verifying segmentation logic, personalization rules, offer codes, tracking links, and dynamic content prior to every send.
• Compile, organize, and maintain SKU-level data, product recommendation inputs, and campaign content files to unblock sprint dependencies.
• Monitor in-flight campaign performance and surface anomalies to the team in a timely manner.
• Support post-campaign data pulls and help assemble performance readout summaries for stakeholders.
• Support day-to-day operations for the Rewards program, including reward issuance tracking, redemption monitoring, and campaign logistics.
• Act as the marketing point-of-contact for customer service escalations regarding Rewards program issues.
• Help coordinate deliverables across engineering, product, finance, and legal teams to keep Rewards roadmap milestones on schedule.
• Maintain Rewards program documentation including timelines, campaign briefs, status trackers, and reporting templates.
• Assist with QA and user acceptance testing for new Rewards features, including multicurrency rollout and cashback campaign testing.
• Manage data preparation and file workflows that enable campaign execution to run reliably at scale.
• Maintain shared project trackers, sprint boards, and stakeholder status updates to keep all parties aligned.
• Partner with the Marketing Analyst to retrieve customer segmentation data and post-campaign performance metrics.
• Review marketing materials to ensure quality, accuracy, and consistency with brand standards.
• Proactively identify process gaps or workflow bottlenecks and bring forward suggested solutions.
• Work cross-functionally with internal departments to facilitate smooth execution of marketing initiatives.

Knowledge, Skills and Abilities

Required:

• Strong organizational skills with the ability to manage multiple tasks and priorities simultaneously.
• Exceptionally high attention to detail and accuracy in campaign setup, QA, and project execution.
• Excellent communication and interpersonal skills.