Vice President, Performance Marketing

Accountabilities:

• • Own the performance marketing P&L and multi-year paid media strategy across multiple brands and channels, including paid search, paid social, shopping/feed, display, affiliate, video/TV, and emerging platforms.
  • Determine channel and budget allocation using incrementality, customer lifetime value, CAC, marginal ROAS, and blended efficiency targets.
  • Translate revenue and margin objectives into scalable paid media investment plans and repeatable playbooks for launches, promotions, and seasonal periods.
  • Build and lead a high-performing organization of performance marketing leaders and specialists, supported by strategic agency partners.
  • Establish operating standards for testing velocity, reporting quality, channel expertise, accountability, and performance management.
  • Manage agency relationships and hold external partners accountable for agreed performance benchmarks, media efficiency, and scopes of work.
  • Identify and develop new acquisition channels, including hands-on involvement in initial campaign launches and validation.
  • Establish a strong experimentation culture through A/B and multivariate testing across creative, landing pages, audiences, and campaign strategies.
  • Drive practical adoption of AI and automation tools to improve decision-making, increase productivity, and enable the team to focus on higher-value activities.
  • Represent performance marketing in executive strategy and planning discussions and communicate commercial recommendations beyond channel-level metrics.
  • Partner with Creative to ensure advertising concepts and assets are designed with performance objectives in mind.
  • Collaborate with Merchandising to align paid investment with inventory, margin, and assortment priorities.
  • Work with eCommerce, Product, and Web Development teams to optimize landing pages, customer experience, and conversion funnels for paid traffic.
  • Identify risks and opportunities early, providing actionable solutions and recommendations to senior leadership.
  • Track competitive activity and market trends to identify opportunities across channels, formats, and positioning.

  Requirements

  • Bachelor’s degree in Marketing, Business, or a related field; an advanced degree is a plus.
  • 12+ years of experience in performance marketing or paid media, including at least 5 years managing managers or team leads.
  • Proven ownership of significant multi-channel paid media budgets across search, social, shopping/feed, and display.
  • Demonstrated experience leading performance marketing across multiple brands or business units simultaneously.
  • Strong understanding of performance marketing economics, including CAC, LTV, incrementality, marginal ROAS, and blended efficiency.
  • Experience building and leading teams of leaders and managing agency relationships at scale.
  • Demonstrated ability to influence Creative, Merchandising, eCommerce, and executive stakeholders without direct authority over their teams.
  • Strong executive presence and communication skills, including experience presenting directly to C-suite leaders or participating in executive leadership teams.
  • Demonstrated experience applying AI and automation tools to improve marketing decisions, productivity, or team efficiency.
  • Hands-on knowledge of major advertising platforms such as Google Ads and Meta Ads Manager.
  • Proficiency with analytics and reporting tools such as Google Analytics, Tableau, or Looker Studio.
  • Ability to translate complex performance data into clear commercial recommendations and strategic actions.
  • Strong strategic thinking, business judgment, ownership, and ability to operate effectively in a fast-paced environment.
  • Experience across multiple retail or eCommerce verticals is preferred.
  • Experience managing paid media across multiple brands, websites, or storefronts is a plus.

  Benefits

  • Remote position available across the United States or Canada, with the role focused on portfolio-wide leadership and strategic ownership.
  • Competitive benefits for U.S. employees, including paid time off.
  • 401(k) plan with company match for U.S. employees.
  • Medical, dental, and vision coverage.
  • Supplemental insurance and other benefit options.
  • Employee discounts across the portfolio of brands.
  • Canadian employees are eligible for paid time off and an RRSP match.
  • Canadian benefits include medical, dental, and vision coverage, supplemental benefit options, and employee discounts.
  • Direct access to senior executives and brand leadership.
  • Opportunity to build and lead a performance marketing organization spanning multiple brands.
  • Broad ownership of paid media strategy, team development, and P&L performance.