UX/UI Lead

Accountabilities:

• As UX/UI Lead, you will lead the complete design process for subscription and ecommerce experiences, balancing customer needs, commercial objectives, brand consistency, and technical feasibility.

  • Own UX/UI design across the subscriber journey, including signup, plan selection, account management, billing, payment, pause, skip, swap, cancellation, win-back, and lifecycle transitions.
  • Apply best practices in subscription commerce, including dunning, save flows, flexible cadence, bundling, upselling, cross-selling, and retention-focused experiences.
  • Design wireframes, user flows, prototypes, and high-fidelity interfaces while identifying and resolving friction throughout the conversion funnel.
  • Own Figma file organization and design-system integrity, including components, tokens, documentation, naming conventions, and reusable UI patterns.
  • Develop and maintain scalable design systems and style guides across mobile and web using a mobile-first approach.
  • Establish and promote UX/UI best practices, accessibility standards, and effective design workflows across the product organization.
  • Plan and conduct qualitative and quantitative research, including usability testing, subscriber interviews, behavioral analysis, and funnel analysis.
  • Use customer feedback, competitor research, experimentation, and A/B testing to continuously improve usability, conversion, retention, and satisfaction.
  • Partner closely with Creative and Brand teams to translate visual identity and brand direction into consistent digital experiences.
  • Collaborate with Product Managers, UX/UI Designers, and Engineers to validate feasibility, manage trade-offs, and ensure high-fidelity implementation.
  • Design cohesive experiences across web, email, and SMS that support retention, reactivation, and customer engagement throughout the subscription lifecycle.
  • Work with Product Marketing and commercial stakeholders to ensure the digital experience supports go-to-market priorities and business objectives.
  • Lead projects through the UX/UI phase by defining deliverables, timelines, dependencies, MVP scope, and design decisions.
  • Direct and mentor external UX/UI contractors by providing clear briefs, feedback, guidance, and quality oversight.
  • Stay current with emerging design practices, technologies, and trends while continuously looking for opportunities to reduce customer friction.

  Requirements:

  The ideal candidate brings extensive UX/UI expertise, strong subscription and ecommerce experience, and the ability to independently lead complex design initiatives while influencing cross-functional teams.

  • Extensive experience in UX/UI design, with significant experience designing subscription, membership, or recurring-revenue products; DTC subscription commerce experience is strongly preferred.
  • Portfolio demonstrating end-to-end ownership across research, information architecture, interaction design, visual/UI design, and post-launch iteration.
  • Proven experience designing subscription-specific journeys involving plan management, billing, retention, save flows, churn reduction, and lifecycle engagement.
  • Strong experience collaborating with Creative, Brand, Engineering, Product, Lifecycle, and CRM teams.
  • Expert-level Figma skills and proven experience creating and maintaining clean, scalable design systems.
  • Experience managing, mentoring, or directing designers and/or external contractors, including providing actionable feedback and quality oversight.
  • Strong understanding of WCAG accessibility standards and inclusive design principles.
  • Excellent communication, storytelling, and presentation skills, with the ability to clearly explain and defend design decisions to leadership and cross-functional stakeholders.
  • Strong understanding of ecommerce, customer journeys, conversion optimization, and current UX/UI best practices.
  • Strong skills in typography, layout, visual hierarchy, and color theory.
  • Excellent organization and time-management skills, with the ability to manage multiple projects and deadlines while maintaining a high standard of design quality.
  • Comfortable working in a fast-paced startup environment where priorities and workflows can evolve quickly.
  • Experience in health, wellness, baby/parenting, consumer packaged goods, or ecommerce is a plus.
  • Familiarity with subscription and billing platforms such as Recharge or Stripe Billing is a plus.
  • Experience with lifecycle and CRM platforms such as Klaviyo is a plus.
  • Front-end knowledge including HTML, JavaScript, or CSS is a plus.
  • Passion for the product mission and a proactive approach to solving problems and moving projects forward.
  • Curiosity and enthusiasm for learning, experimenting, and staying ahead of emerging design trends.
  • Comfortable working in an early-stage environment where responsibilities may evolve and cross-functional contribution is highly valued.

  Benefits:

  • Competitive salary based on geographic location:
    • Group A — $148,525–$175,000: San Francisco/Bay Area, Seattle, New York City
    • Group B — $133,670–$157,500: Los Angeles, Chicago, Austin, Denver, Boston, Washington DC, San Diego, Philadelphia, Portland, Sacramento
    • Group C — $126,245–$148,750: All other U.S. cities
    • Competitive stock options.
    • 401(k) with employer match.
    • Employee medical, dental, and vision insurance fully covered, with subsidized options for dependents.
    • Fully remote work model within the United States.
    • Flexible Time Off policy, including Summer Fridays with half days on Fridays from Memorial Day through Labor Day.
    • 16 paid company holidays plus an end-of-year holiday shutdown.
    • 16 weeks of paid parental leave, with the option to take an additional 8 months unpaid.
    • One-year product subscription.
    • $75 monthly internet stipend.
    • Coworking space reimbursement.
    • Inclusive and collaborative work environment that values diverse backgrounds, perspectives, and experiences.