Sr. Regional Business Director - East
About the role
About Genetix Biotherapeutics
At Genetix Biotherapeutics every role has meaning, every team member is respected, and every day is a chance to make a difference. When you join Genetix, you're not just landing a new role, you become part of a company that's pursuing curative gene therapies to give patients and their families more days. We are doers, thinkers and collaborators who embrace and live by our values:
Our innovation is rooted in the diversity of our teams and results are achieved through cooperation and the integration of multiple viewpoints. This is personal and we approach every challenge with radical care.
Position Summary
The Sr. Regional Business Director - East is responsible for leading a regional team of Qualified Treatment Center (QTC) Account Leads (QTALs) to drive utilization of gene therapies and execution excellence to achieve corporate goals. This leader will be a core member of the sales leadership team and collaborate closely with cross-functional partners to ensure a seamless customer and patient experience. This role will lead a team of six (6) QTALs covering the East region and reports directly to the Vice President of Sales.
This position is designated as a field-based role and requires the ability to travel for business purposes up to four days per week on a regular basis.
Essential Duties and Responsibilities
- Develop and execute regional sales strategy aligned with corporate objectives, ensuring clear communication and alignment across the team.
- Drive accountability to performance targets including patient identification, enrollments, pull-through, and treatment starts.
- Lead, coach, and develop a team of six QTLs, providing consistent field engagement, performance management, and career development.
- Build and reinforce a high-performance culture grounded in ownership, urgency, and execution.
- Translate national strategy into actionable regional and territory-level business plans.
- Conduct regular field visits, business reviews, and coaching sessions to elevate clinical acumen and selling effectiveness.
- Identify and remove barriers to patient access, working cross-functionally to drive solutions at the site and system level.
- Partner closely with Market Access, Patient Services, Medical, Marketing and Operations to ensure coordinated execution across the patient journey.
- Leverage data and insights to monitor performance, identify gaps, and drive targeted actions.
- Ensure compliance with all regulatory, legal, and company policies.
- Maintain deep expertise in gene therapy, hematology, and relevant disease states.
Qualifications and Experience
- Bachelor's degree required; advanced degree preferred.
- 10+ years of experience in the healthcare or biotechnology industry.
- 5–10 years of people leadership experience with a track record of building and leading high-performing teams.
- Experience in rare disease, hematology, oncology, or cell and gene therapy strongly preferred.
- Demonstrated success working within complex hospital and health system environments.
- Strong understanding of payer, reimbursement, and access dynamics.
- Proven ability to operate cross-functionally and influence without authority.
- Exceptional communication and executive presence.
- Experience using CRM and data analytics tools (e.g., Veeva, Power BI).
- Ability to travel 4 days a week.
- Must reside within the East region.