Social Media Specialist

Accountabilities:

• • Own the day-to-day management and publishing of social media content across Instagram, TikTok, Facebook, LinkedIn, YouTube Shorts, and additional channels as required.
  • Maintain an organised content calendar covering ideas, production, approvals, publishing schedules, platform requirements, and performance.
  • Manage the full short-form content workflow, from ideation and briefing through editing, review, approval, publication, and optimisation.
  • Brief and coordinate video editors, set deadlines, review completed edits, and provide clear, actionable feedback to ensure efficient revisions.
  • Review content against a high-quality standard covering hooks, pacing, captions, storytelling, accuracy, branding, audio, formatting, thumbnails, and platform specifications.
  • Develop and refine content ideas, scripts, hooks, headlines, captions, calls to action, recurring formats, and content series.
  • Repurpose long-form videos, interviews, podcasts, commentary, and existing footage into engaging, platform-native short-form content.
  • Optimise every post for its specific platform, including captions, titles, keywords, hashtags, thumbnails, CTAs, and other relevant publishing elements.
  • Track and analyse content performance using metrics such as views, reach, impressions, watch time, retention, completion rate, engagement, shares, saves, comments, clicks, and follower growth.
  • Translate performance insights into practical recommendations for future content and continuously improve the content strategy.
  • Produce clear weekly, monthly, and quarterly performance reporting against agreed targets.
  • Monitor relevant property, finance, business, creator, and media accounts to identify trends, content gaps, emerging formats, and audience opportunities.
  • Stay informed about platform changes, algorithms, ranking signals, new features, and distribution trends across major social networks.
  • Manage comments, direct messages, mentions, and other audience interactions while maintaining an appropriate and consistent brand voice.
  • Identify potential leads, recurring audience questions, negative feedback, misinformation, complaints, and reputational risks, escalating sensitive matters when necessary.
  • Use AI tools throughout the content workflow for research, ideation, scripting, hook development, repurposing, analysis, productivity, and process automation.
  • Identify opportunities to streamline repetitive tasks and improve the efficiency and reliability of the content production pipeline.
  • Maintain accurate records of published content, assets, source files, approvals, and performance results.

  Requirements:

  • 3+ years of hands-on experience managing social media accounts for a founder, executive, creator, personal brand, media brand, or business.
  • Practical experience with short-form content, including video editing, scripting, copywriting, content strategy, and reviewing video edits.
  • Strong understanding of hooks, retention, storytelling, pacing, audience behaviour, and what makes content effective in short-form formats.
  • Experience using social media analytics tools and interpreting performance metrics to inform content decisions.
  • Experience managing high-volume content calendars and coordinating multiple content workflows and deadlines.
  • Experience briefing, managing, and reviewing the work of video editors, including handling revision and approval processes.
  • Strong written English, excellent attention to detail, and the ability to communicate precise and actionable feedback.
  • Strong creative judgement and the ability to identify compelling stories, angles, hooks, and content opportunities.
  • Strong understanding of social media platforms, distribution mechanics, algorithms, and content best practices.
  • Highly proactive, organised, analytical, and comfortable taking ownership of measurable outcomes.
  • Ability to work quickly while maintaining a high standard of accuracy, quality, and presentation.
  • Strong research skills and an interest in Australian property, economics, business, finance, and current affairs.
  • Practical experience incorporating AI tools into content and social media workflows.
  • Adaptability to changing platforms, audience behaviour, content trends, and business priorities.
  • Comfortable working with Zoom camera ON throughout the full 8-hour shift.
  • Willingness to undergo a background check.
  • Availability to work a day shift aligned with Sydney, Australia time, approximately 9:00 AM–6:00 PM Sydney time.
  • Candidates should have a suitable computer setup, including Windows 11 (24H2 or newer) or macOS 14 (Sonoma) or newer, at least 512GB NVMe SSD, 16GB RAM minimum (32GB recommended), and a quad-core processor or better.
  • Reliable internet connection with a minimum of 50 Mbps download and 20 Mbps upload speeds.
  • A webcam capable of at least 720p resolution is required; 1080p Full HD is recommended.
  • An active noise-cancelling headset is required.
  • Hands-on video editing is not a core responsibility, but candidates should have a background in video editing and enough technical knowledge to review edits and provide informed feedback.
  • Experience with motion graphics, After Effects-style animation, simple graphics, covers, or thumbnails is a plus.
  • Experience with AI video, audio, or image-generation tools for short-form production is an advantage.
  • Previous experience creating content related to property, finance, business, or news is desirable.

  Benefits:

  • Service fee of approximately AUD 1,500 per month, depending on experience.
  • Fully remote position for candidates based in India.
  • Full-time, day-shift schedule aligned with Sydney, Australia time.
  • 28 days of paid time off per year.
  • Clear opportunities for career growth and professional development.
  • Opportunity to work on high-volume, founder-led social media content across multiple major platforms.
  • Significant creative ownership over content ideas, formats, strategy, and optimisation.
  • Exposure to international audiences, content trends, and digital marketing practices.
  • Opportunity to work with modern AI tools and develop expertise in AI-enabled content workflows.
  • Collaborative, growth-oriented working environment with opportunities to build long-term skills and experience.