Social Media Management Account Lead

Accountabilities

• • Lead social media strategy development based on client objectives, audience insights, platform behaviors, cultural trends, and measurable business goals.

  • Translate broader marketing priorities into clear channel, content, community, and engagement strategies.

  • Build and maintain senior-level client relationships, acting as a trusted strategic advisor and primary point of connection.

  • Lead strategic business reviews, content planning sessions, performance presentations, and recommendations that turn data into actionable next steps.

  • Oversee social media programs across content planning, publishing, community management, reporting, optimization, and day-to-day account delivery.

  • Guide Social Media Managers in developing editorial calendars, content briefs, channel plans, and proactive recommendations.

  • Oversee Community Managers and ensure engagement strategies strengthen audience relationships while protecting brand reputation.

  • Own account scopes, budgets, timelines, deliverables, and overall operational health, proactively addressing risks and escalations.

  • Monitor social performance and emerging trends, identifying opportunities to improve results and strengthen client strategies.

  • Manage and mentor Social Media Managers and Community Managers, providing clear expectations, feedback, coaching, and career development.

  • Partner with Creative, Production, Influencer Marketing, Paid Media, Strategy, Analytics, and Sales teams to deliver integrated client programs.

  • Identify account expansion and upsell opportunities in collaboration with Sales and Strategy teams.

  • Contribute social expertise to RFPs, proposals, and new business pitches.

  • Stay current on platform updates, cultural shifts, emerging formats, and evolving social behaviors, sharing relevant insights and best practices.

  • Establish processes that improve quality, efficiency, consistency, and scalability across account delivery.

  • Contribute thought leadership and knowledge sharing across the broader social media management organization.

  Requirements

  • 7+ years of experience in social media, digital marketing, account management, or a related field, including significant client-facing responsibility.

  • Demonstrated experience developing and leading social media strategies for complex or enterprise-level brands.

  • Strong expertise in organic social media, content strategy, community management, platform best practices, and social measurement.

  • Experience managing and mentoring Social Media Managers, Community Managers, or comparable client-facing teams.

  • Proven ability to build senior client relationships and navigate complex feedback, competing priorities, escalations, and business objectives.

  • Strong analytical and data-driven approach, with the ability to translate performance data into clear insights and strategic recommendations.

  • Excellent operational skills, including experience managing scopes, budgets, timelines, deliverables, and cross-functional workflows.

  • Exceptional communication, presentation, relationship-building, and stakeholder-management skills.

  • Demonstrated ability to identify opportunities for account growth and strengthen long-term client partnerships.

  • Strong understanding of evolving social platforms, cultural trends, audience behavior, and emerging content formats.

  • Experience collaborating across paid media, influencer marketing, creative, production, strategy, or analytics is an asset.

  • A proactive, strategic, collaborative, and solutions-oriented approach, with the ability to balance client needs, team development, and business priorities.

  Benefits

  • Compensation: $110,000–$140,000 OTE, with final compensation determined by skills, experience, geographic location, and role scope.

  • Market-based, data-driven compensation practices with regular compensation reviews.

  • Eligibility for various benefits plans for permanent team members.

  • Remote-friendly work model, with select positions supporting fully remote arrangements.

  • Opportunity to work on high-impact social media programs for leading brands.

  • Collaborative environment spanning social media, creative, influencer marketing, paid media, analytics, strategy, and sales.

  • Commitment to an inclusive, equitable, and accessible workplace.

  • Accommodation and support available throughout the recruitment process when required.