Social Creative Lead, Real-Time & Reactive

The Community You Will Join

This Creative Lead will report to the Director, Social Creative and work PST hours. They will be part of a fast-moving, multidisciplinary team focused on real-time storytelling—listening, responding, and creating in culture as it happens.

Airbnb is looking for a social-native creative leader who thrives in speed, ambiguity, and cultural relevance. This role sits within our internal Creative Team, partnering across disciplines and functions to deliver ideas that show up in the world in real time—not weeks later.

This is a role for someone who is as comfortable publishing something scrappy in an hour as they are shaping larger creative directions.

The Difference You Will Make

Our ideal candidate lives at the intersection of culture, community, and content. They have strong instincts for what matters right now, why it matters, and whether a brand should participate at all.

They are constantly observing, synthesizing, and identifying opportunities to show up in ways that feel timely, additive, and distinctly Airbnb.

They understand that reactive work isn’t just fast—it requires:

• Strong creative judgment
• A clear brand POV
• Confidence in making decisions with incomplete information

They’ve created social content for global brands that has driven real-time engagement, conversation, and cultural relevance, not just impressions.

They are deeply fluent in platforms like Instagram, TikTok, and YouTube—but more importantly, understand how behavior, tone, and expectations shift in real time across each.

A Typical Day

• Monitor culture, conversation, and platform trends to identify real-time opportunities for Airbnb to show up
• Concept, create, and publish content quickly—often within hours, not days
• Shoot, edit, write, and produce scrappy content when needed; lead others to do the same when scale is required
• Partner with social, brand, comms, and legal teams to move ideas from concept to live execution quickly and responsibly
• Balance speed with judgment—knowing when to act fast, when to elevate, and when to hold
• Collaborate with creators, agencies, and internal teams to extend reactive ideas into broader moments when appropriate
• Help define workflows and guardrails that enable fast, high-quality output without unnecessary friction
• Mentor team members on craft, taste, and decision-making in fast-moving environments

Your Expertise

• Significant experience creating real-time or reactive social content for brands or media platforms
• A strong track record of work that tapped into culture and drove immediate engagement and conversation
• Deep understanding of platform dynamics, trends, and algorithmic behavior—especially short-form video and feed-based environments
• Proven ability to make and publish content quickly, with strong instincts for tone, voice, and relevance
• Experience co-creating with creators, influencers, or talent in fast-moving environments
• Ability to balance brand integrity with cultural participation—knowing how to show up without forcing relevance