Social Media Growth Lead

About the Role

We’re looking for a Social Media Growth Lead to build the social growth engine for BWZ’s brands — growing engaged audiences of senior decision-makers and converting them into subscribers, community members, and repeat consumers of our owned content.

This role is responsible for turning our editorial content, audio, events, expert insights, and thought leadership into high-performing, platform-native formats and campaigns that drive visibility, repeat engagement, and measurable audience growth.

You will own how our brands show up across social channels by translating our core ideas into content senior leaders watch, engage with, share, return to, and ultimately convert from social followers into owned audience members.

This is not just a content publishing role. You will build repeatable systems for social distribution, audience growth, paid amplification, partner activation, platform experimentation, subscriber conversion, and repeat engagement.

Your work will expand our reach, deepen engagement, grow qualified audiences, and make social a reliable source of new ICP subscribers and loyal community members.

Who You Are

• You understand how senior decision-makers consume content on social platforms — what makes them stop, watch, engage, share, return, and eventually subscribe.
• You think beyond individual posts. You know how to build repeatable audience growth systems across organic content, paid amplification, partnerships, platform opportunities, and owned-channel conversion.
• You are strong at turning editorial, audio, video, events, and expert insights into platform-native formats that fit how people actually behave on LinkedIn, YouTube, and other relevant channels.
• You care about audience quality, not just reach. You understand how to grow the right audience, create repeat engagement, and move people into owned channels.
• You are data-informed and action-oriented. You track what is working, understand why it is working, and make practical decisions about what to scale, stop, or test next.
• You know how to take a single piece of content, event moment, or expert idea and turn it into multiple social assets, hooks, formats, and distribution opportunities.
• You are comfortable working across organic social, paid amplification, creator/expert partnerships, employee amplification, and platform-native opportunities to grow a high-value audience.
• You are organized and execution-focused, but you do not just manage a content calendar. You build systems, spot patterns, and improve performance over time.

What You’ll Be Doing

1. Translate BWZ content and thought leadership into platform-native social formats

You will extend the reach of our content, events, audio, and expert insights by turning them into social formats that senior audiences actually consume.

• Capture and repurpose video, written, audio, and event content
• Create short-form, platform-native content across relevant channels
• Identify and extract the strongest moments from editorial, interviews, audio, events, and expert conversations
• Translate complex ideas into formats that are clear, engaging, shareable, and repeatable
• Build recurring social formats that strengthen audience habits over time
• Experiment with emerging formats, platform features, and content packaging approaches

Your goal is to make BWZ’s ideas more visible, more relevant, and more consistently consumed by senior decision-makers.

2. Build and execute social growth campaigns across organic, paid, partner, and platform channels

You will plan and launch campaigns that turn content, thought leadership, events, and audience moments into measurable social growth.

• Launch campaigns tied to editorial priorities, events, research, thought leadership, and audience initiatives
• Use organic distribution, paid amplification, partnerships, and employee/founder amplification to extend reach
• Plan, launch, and optimize paid social campaigns that drive reach, engageme