Social Commerce Strategist (TikTok Shop & Affiliate)
About the role
Accountabilities
Develop and execute TikTok Shop affiliate and social ambassador strategies aligned with client objectives, with a focus on partnership growth and revenue generation.
Conduct daily affiliate outreach through TikTok Shop tools and manage affiliate communications and community channels to build mutually beneficial relationships.
Manage and optimize social commerce initiatives across TikTok and Meta, including social shop setup, ongoing optimization, conversion improvement, and revenue growth.
Monitor key performance indicators such as GMV, response rates, program growth, profitability, and forecast performance, translating data into actionable recommendations and goals.
Develop and refine affiliate commission strategies based on historical performance, profitability, and client objectives.
Manage influencer and affiliate campaigns focused on measurable outcomes such as conversions, click-through rates, ROI, and revenue.
Serve as a primary client contact, providing performance updates, strategic insights, recommendations, and proactive communication to support strong client relationships.
Stay current on social commerce trends, platform updates, algorithm changes, and emerging opportunities, incorporating relevant developments into client strategies.
Use AI technologies and internal technology platforms to improve workflows, analysis, campaign execution, and overall business performance.
Take ownership of assigned accounts and workflows while collaborating with internal teams to support department objectives and client outcomes.
2+ years of experience in social media, social commerce, affiliate marketing, or a related field; agency experience is preferred.
Hands-on experience with TikTok Shop Seller Center and its affiliate management capabilities.
Demonstrated experience managing affiliate or social ambassador programs, with experience in at least one sub-affiliate program; familiarity with Impact is a plus.
Experience setting up and optimizing social commerce shops on platforms such as TikTok and Meta.
Proven experience managing influencer or affiliate campaigns against performance metrics including conversions, GMV, click-through rates, ROI, or similar KPIs.
Experience supporting multiple clients, preferably across different industries, with the adaptability to tailor strategies to varied business objectives.
Strong analytical skills and the ability to interpret campaign data, identify trends, develop forecasts, and turn insights into practical optimization strategies.
Strong understanding of current social media trends, platform developments, algorithms, and social commerce practices, with examples of applying this knowledge to improve performance.
Strong client communication and relationship-management skills, including the ability to explain performance clearly and respond confidently to detailed questions.
Highly organized and self-motivated, with the ability to manage workflows independently, prioritize competing demands, and consistently deliver against deadlines.
Comfortable using AI tools and technology to improve productivity, analysis, and strategic execution.
Base salary plus commission opportunities.
Comprehensive medical, dental, and vision insurance, with up to 100% employer contribution toward employee monthly premiums.
401(k) plan with a 4% employer contribution match.
Unlimited paid time off available from day one.
Fully flexible work environment with remote, in-office, or hybrid options.
Employee Assistance Program (EAP).
12 observed national holidays plus 2 mental health recharge days annually.
Ongoing opportunities for professional growth and leadership within a rapidly expanding organization.
Employee development programs supporting personal and professional growth.
Quarterly awards with financial prizes and recognition for outstanding performance.
Opportunities to participate in diversity, equity, and inclusion initiatives.
Requirements
Benefits