SEO & Organic Growth Specialist

Accountabilities:

• • Diagnose organic traffic performance by analyzing page types, search intent, devices, algorithm-update timing, technical factors, content quality, SERP features, and changes in search demand.
  • Develop and execute prioritized recovery plans for declining organic performance, with clear evidence supporting recommended actions.
  • Optimize high-value product and tool pages by improving search intent alignment, titles, headings, content depth, internal linking, calls to action, and overall conversion potential.
  • Audit and manage the content portfolio, identifying content to consolidate, refresh, or remove while establishing an ongoing process for monitoring content decay.
  • Develop strategies to increase visibility in AI-generated search experiences, including Google AI Overviews, ChatGPT, Perplexity, and Gemini, and track visibility and share of voice across these platforms.
  • Own technical SEO initiatives covering crawling and indexation, Core Web Vitals, structured data, templated pages, programmatic pages, and broader technical hygiene.
  • Build a sustainable authority and digital PR strategy based on original research, proprietary data, and credible industry insights, avoiding manipulative link-building practices.
  • Own organic performance measurement and reporting, with regular tracking of non-brand clicks, product-page traffic, organic signups, and organic revenue.
  • Lead the content engine end to end, including editorial strategy, content calendars, briefs, writer and freelancer workflows, quality standards, and publishing.
  • Identify and resolve keyword cannibalization using Search Console query-to-URL data and rank tracking, applying consolidation, redirects, canonicals, retargeting, and internal-linking improvements as appropriate.
  • Establish safeguards to prevent future content overlap and ensure new content has a clearly defined search intent, funnel stage, and business objective.
  • Contribute to broader growth initiatives such as affiliate recruitment, partner content, co-marketing, and collaborations with educators, creators, writing communities, and review platforms.
  • Establish measurable milestones for the first 30, 90, 180, and 365 days, including a diagnostic and recovery plan, technical and content improvements, cannibalization cleanup, AI visibility tracking, and sustained organic growth.

  Requirements

  • Demonstrated experience leading organic traffic recovery for a SaaS, software, or tool-based website following a Google core or helpful-content update, with the ability to explain the diagnosis, actions, and measurable results.
  • Proven experience owning SEO outcomes tied directly to business metrics such as signups, conversions, revenue, or acquisition efficiency rather than rankings or traffic alone.
  • Strong hands-on proficiency with Google Search Console, GA4, Ahrefs or Semrush, and technical SEO crawlers such as Screaming Frog or Sitebulb.
  • Strong understanding of search intent, technical SEO, content quality, internal linking, indexation, structured data, Core Web Vitals, and keyword cannibalization.
  • Experience using GSC query-to-URL data and other analytical methods to identify competing pages and implement effective consolidation, redirects, canonicals, retargeting, or linking strategies.
  • Ability to analyze SEO data deeply, identify the highest-impact opportunities, and translate findings into practical, prioritized actions.
  • Experience developing and testing strategies for visibility in AI search experiences, with a preference for candidates who can demonstrate experiments and measurable findings rather than relying solely on industry opinions.
  • Ability to work directly with writers and developers by producing precise briefs and requirements.
  • Hands-on CMS experience, including the ability to independently implement SEO changes in WordPress or a similar platform.
  • Strong written and verbal English communication skills, with the ability to present findings clearly and challenge assumptions using data.
  • Strong ownership, analytical thinking, curiosity, and comfort operating in an environment where priorities are driven by measurable growth opportunities.
  • Willingness to contribute to broader marketing and growth initiatives beyond traditional SEO responsibilities.
  • Experience in EdTech, writing tools, or markets characterized by price-sensitive users and significant competition from free alternatives is an advantage.
  • Programmatic SEO experience is beneficial, particularly a strategic understanding of where programmatic approaches are appropriate and where they may create quality risks.
  • Comfortable using AI tools to improve research, analysis, and workflow efficiency while maintaining high standards for published content.

  Benefits

  • Ongoing contract engagement.
  • Fully remote working arrangement from India.
  • Defined working hours of 12 PM–10 PM IST.
  • High ownership over the organic growth strategy and measurable business outcomes.
  • Opportunity to work across traditional SEO and emerging AI search optimization.
  • Exposure to SaaS, digital products, content strategy, affiliate growth, partnerships, and broader marketing initiatives.
  • Opportunity to work with advanced SEO, analytics, crawling, and AI-related tools.
  • Strategic role with direct influence over organic acquisition, signups, and revenue growth.