Senior User Acquisition & Performance Marketing Manager – Mobile Apps
About the role
At TechBiz Global, we are providing recruitment service to our TOP clients from our portfolio. We are currently seeking a Senior User Acquisition & Performance Marketing Manager – Mobile Apps to join one of our clients' teams. If you're looking for an exciting opportunity to grow in a innovative environment, this could be the perfect fit for you.
Responsibilities:
User Acquisition & Media Buying
Own the day-to-day management and optimization of paid UA campaigns across multiple mobile acquisition channels.
Manage and scale campaigns for Android Utility Apps and Mobile Games across Tier-1, Tier-2 and global markets.
Work with major acquisition platforms and networks including Google Ads, Meta, TikTok, Mintegral, Liftoff, Taboola, DV360 and other DSPs/media partners.
Continuously test new traffic sources, publishers, DSPs, OEMs, CTV providers and performance partners.
Evaluate new channels based on traffic quality, CPI/CPA, retention, monetization and ROAS — not simply volume.
CTV & Emerging Channels
Own and develop CTV user acquisition initiatives, including identifying relevant CTV networks, DSPs and media partners.
Plan, launch and optimize CTV campaigns with clear attribution and performance measurement.
Understand the differences between mobile performance channels and CTV, including incrementality, attribution, audience targeting and creative requirements.
Identify additional emerging acquisition channels and develop structured test plans to validate their potential.
Performance & Analytics
Monitor and optimize key performance metrics including CPI, CPA, ROAS, ARPU, LTV, retention and payback period.
Analyze performance by country, campaign, creative, publisher, network, device and audience.
Use mobile measurement platforms such as Singular, AppsFlyer or Adjust to evaluate campaign performance and traffic quality.
Work with data and analytics teams to identify trends, anomalies and opportunities for optimization.
Build clear performance reports and translate data into actionable decisions.
Budget Management & Scaling
Manage significant monthly acquisition budgets and allocate spend based on performance.
Develop structured test → validate → scale processes for new channels and campaigns.
Make fast budget allocation decisions based on real-time performance and unit economics.
Negotiate with media partners and work with external traffic providers to secure competitive pricing and quality inventory.
Creative & Product Collaboration
Work closely with the creative team to develop and test high-performing video, static and UGC-style advertising creatives.
Analyze creative performance and identify the concepts, hooks and formats that drive efficient acquisition.
Provide clear feedback to creative teams based on campaign data.
Collaborate with Product and Monetization teams to improve conversion, retention and monetization.