Senior User Acquisition Manager

What you'll do

• Develop and execute UA strategy for Web across Meta, Snapchat, TikTok, etc.
• Build multi-channel marketing: determine optimal balance between channels (Meta, Google, TikTok, Snapchat, Pinterest, etc.)
• Plan, launch, daily optimize and scale campaigns against clear KPIs (CAC/CPA, ROAS/ROMI)
• Analyze and test: conduct A/B tests at different funnel stages from clicks to conversions, analyze creative effectiveness and campaign settings to improve results
• Collaborate with creative team on creating and adapting creatives for different formats and audiences
• Work with product team to build converting funnels
• Automate buying: rules/scripts/Bir.ch/minimize routine
• Competitive research and find growth opportunities: new audiences, placements, bundles, creative approaches

Requirements

• 3+ years of experience as User Acquisition Manager
• Experience managing large budgets ($500K+) on Tier 1 markets
• Deep expertise in at least one of: Meta Ads, Google Ads, TikTok Ads, or Snapchat Ads
• Confident work with large data volumes and analysis
• Experience with A/B testing (creatives, audiences, bidding, landing pages), including experiment design and result interpretation
• Experience with subscription products targeting Tier 1 markets — mandatory
• Understanding of web-to-web buying — mandatory
• Desire to grow and work with multiple traffic channels

Benefits

• Fast growth to Lead UA and full responsibility for User Acquisition direction (strategy, approaches, key decisions)
• High autonomy without micromanagement and ability to influence results
• Team actively working with AI and automation: constant experiments, own tools, and search for new growth points
• Professional development: Brainstack Leadership School, paid courses/certifications/trainings, language compensation, conferences/events/meetups, e-library, regular performance reviews
• Hybrid format: choose remote or office; pet-friendly office in central Kyiv open 24/7; breakfasts and snacks at office; modern equipment; employment via FOP; competitive compensation
• 21 days of vacation, national holidays off; 100% paid sick leave; medical insurance after probation; quarterly team buildings; interest clubs (Running, Booking, Cooking); support for colleagues and their families serving in Armed Forces; participation in social projects