Senior SEO Specialist (Product SEO)

Accountabilities

• • Develop and execute product SEO strategies for primary resources, satellite sites, and PBN assets across competitive iGaming markets.
  • Conduct detailed market, competitor, and SERP analysis to identify opportunities and inform new project launches.
  • Monitor organic rankings, search engine algorithm updates, technical performance, and other SEO signals, adapting strategies when necessary.
  • Conduct technical SEO audits for Single Page Applications and translate findings into clear, actionable technical specifications for developers.
  • Assess and address SEO considerations related to JavaScript rendering, server-side rendering, pre-rendering, crawling, and indexing.
  • Develop content structures and provide detailed recommendations to copywriters to improve relevance, coverage, and search performance.
  • Design internal and external linking strategies and develop anchor lists for promoted projects.
  • Manage and optimize satellite resources and PBN assets as part of broader SEO strategies.
  • Develop strategies for handling domain blocks and execute migrations to alternative mirrors or domains in restricted GEOs.
  • Work with redirects, mirrors, cloaking, and other advanced SEO approaches where appropriate to project objectives.
  • Manage multiple product projects simultaneously while maintaining quality, consistency, and performance.
  • Track key SEO metrics and prepare regular reports covering performance, implemented initiatives, and measurable outcomes.
  • Use tools such as SE Ranking, Ahrefs, Semrush, Similarweb, and comparable SEO and analytics platforms to monitor projects and evaluate strategy effectiveness.
  • Document successful approaches, learnings, and performance outcomes to support continuous improvement across projects.

  Requirements:

  • 5+ years of professional SEO experience, including at least 3 years working within the iGaming industry.
  • Proven experience with grey/black-hat SEO strategies in highly competitive markets, including PBN management, cloaking, mirrors, redirects, migrations, and related approaches.
  • Demonstrated ability to manage at least two product SEO projects simultaneously without compromising quality or execution.
  • Strong experience managing domain blocks and developing successful migration strategies for alternative mirrors or domains in restricted GEOs.
  • Hands-on experience optimizing Single Page Applications and understanding the SEO implications of SSR, pre-rendering, JavaScript rendering, crawling, and indexing.
  • Strong working knowledge of HTML, CSS, and JavaScript sufficient to perform technical SEO audits and create clear, actionable requirements for developers.
  • Strong understanding of technical SEO, on-page optimization, content architecture, internal linking, external linking, and competitive analysis.
  • Ability to explain successful SEO cases from highly competitive niches, including the strategy used, execution process, challenges encountered, and measurable results.
  • Strong analytical mindset and ability to use data to evaluate SEO performance and make informed strategic decisions.
  • Proficiency with SEO and competitive intelligence tools such as Ahrefs, Semrush, SE Ranking, Similarweb, or comparable platforms.
  • Strong organizational skills and ability to prioritize work across multiple projects.
  • Comfortable working independently, taking ownership of SEO initiatives, and adapting strategies in a fast-moving environment.
  • Fluent Ukrainian or Russian is required for internal collaboration.

  Benefits:

  • Fully remote working arrangement.
  • Full-time employment.
  • Opportunity to work on international SEO projects across competitive iGaming markets.
  • High level of ownership over product SEO strategies and initiatives.
  • Exposure to advanced technical SEO, complex web architectures, and challenging international GEOs.
  • Children allowance.
  • Mental health support.
  • Sport activities.
  • Language courses.
  • Automotive services.
  • Veterinary services.
  • Home office setup assistance.
  • Dental services.
  • Books and stationery allowance.
  • Training compensation.
  • Massage benefits.
  • Opportunity to work across multiple international projects and locations.
  • Netherlands.