Commonthreadcollective
Commonthreadcollective

Senior Lifecycle & Retention Strategist

marketingfull-timeRemote California
SALARY
Not listed
WORK TYPE
remote
JOB TYPE
full-time
INDUSTRY
general
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About the role

WHAT WE LOOK FOR

This place isn’t for everyone, but it might be for you if…

YOU SET THE STANDARD

  • You are committed to making decisions informed by research
  • Your customer service is referenced as the bar that others strive to emulate
  • You take pride in arriving to meetings prepared with insight to contribute
  • You organize your time and say “no” appropriately so that you can attend to what is most critical
  • You are committed to approaching challenge & failure with curiosity about how to improve
  • Your word is trustworthy; you do what you say you will

YOU ARE DRIVEN TO INCREASE VALUE

  • You are passionate about building brands for the next generation
  • You gather context ahead of meetings so that you arrive prepared with insight and input
  • You clearly articulate your expertise so that even a beginner can understand the concept
  • You are in the habit of documenting and reporting your work

YOU CREATE AN ENVIRONMENT OF EXCELLENCE

  • You seek opportunities to refine your skills without being prompted
  • You desire to inspire others with your excellence and expertise
  • You are willing to put in the reps to be an expert in your domain
  • You resist the temptation to play victim; instead, you take 100% ownership over outcomes

WHAT YOU’LL DO

EXECUTE | You are hands-on in managing the day-to-day email and SMS programs for your clients. From building complex automation flows and developing sophisticated segmentation strategies to writing compelling copy and setting up A/B tests, you're comfortable getting into the technical details. You maintain rigorous QA processes, monitor deliverability metrics, and continuously optimize campaign performance. Your expertise in ESPs (especially Klaviyo) allows you to build and manage scalable, revenue-driving programs that consistently exceed client expectations.

TEACH | You're all about creating unique and differentiated customer experiences through email and SMS that drive engagement and revenue. You understand that these channels are key to successful business growth - for both the client and our agency. As a Senior Email & SMS Marketing Strategist, you are an expert on all things email and SMS at the agency. The best part of amassing all this knowledge and expertise is that you'll get to share it with your colleagues and clients as you teach best practices and share foundational knowledge of ESP platforms, automation strategies, and campaign optimization.

PARTNER | Working closely with Growth Strategy, Paid Media, and Creative Services, you'll collaborate across internal teams to provide input and plan cohesive marketing campaigns that fuel growth for our clients. Your expertise in email and SMS will help drive client success.

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