Senior Integrated Content Marketing Strategist

Accountabilities:

• • Own end-to-end integrated content strategy and execution across thought leadership, sales enablement materials, lead magnets, whitepapers, research reports, one-sheeters, brochures, infographics, brand strategy, verbal identity, and messaging playbooks.
  • Lead content audits aligned with the B2B buyer journey, using audience research, market analysis, and stakeholder or customer interviews to identify opportunities to improve pipeline contribution.
  • Define strategic content roadmaps for assigned accounts, ensuring deliverables are connected to client revenue, pipeline, and business objectives.
  • Develop and communicate clear content theses, strategic recommendations, goals, forecasts, and testing priorities based on client data and audience needs.
  • Optimize content operations through effective use of AI technologies and internal AI-enabled workflows.
  • Ensure timely, accurate, and high-quality delivery of all integrated content workflows and deliverables.
  • Proactively identify strategic insights, performance trends, and business-critical updates for internal teams and clients.
  • Lead client communication and serve as a strategic authority on content direction, including presentations and recommendations to C-level stakeholders.
  • Stay current with B2B content marketing trends and AI-driven content practices, advising clients on emerging opportunities and future strategies.
  • Lead cross-functional content initiatives with Paid Media, SEO/AEO, Creative, Sales, and other teams to ensure content supports the broader marketing ecosystem.
  • Independently manage a portfolio of complex B2B accounts, providing comprehensive strategic and operational coverage.
  • Establish and maintain testing and optimization approaches across content formats, messaging, buyer stages, and conversion opportunities.
  • Delegate work effectively to supporting strategists and writers, provide constructive feedback, and ensure deliverables are reviewed and completed on time.
  • Mentor and develop team members, helping raise strategic, writing, and execution standards.
  • Identify opportunities to expand content offerings by proposing new formats, services, and approaches before clients request them.
  • Maintain strong attention to detail and quality standards, minimizing errors that could negatively affect client outcomes.
  • Ensure launches and deliverables remain on schedule while maintaining high standards across account workflows.

  Requirements

  • Minimum of 5 years of experience in B2B integrated content marketing, preferably in a client-facing environment supporting complex, multi-stakeholder sales cycles.
  • Strong foundation in journalism, copywriting, or a related discipline is highly preferred.
  • Advanced understanding of data analysis and visualization using tools such as HubSpot, Salesforce, GA4, Figma, or Unbounce.
  • Advanced, fluent experience with AI tools such as Claude, ChatGPT, Gemini, and Perplexity for research, ideation, drafting, analysis, and content operations.
  • Advanced knowledge of integrated B2B content strategy, including thought leadership, lead magnets, sales enablement, whitepapers, research reports, one-sheeters, brochures, websites, landing pages, and brand messaging.
  • Demonstrated ability to develop account-level content strategies, define a clear content thesis, and confidently defend strategic recommendations.
  • Strong understanding of the full B2B marketing funnel and buyer journey, including how content can influence complex, multi-stakeholder purchasing decisions.
  • Exceptional time management, prioritization, delegation, and organizational skills when managing high-volume and high-complexity account workloads.
  • Proven ability to mentor, train, and provide constructive feedback to strategists and writers.
  • Strong problem-solving skills with a proactive, solution-oriented mindset and a preference for original strategic thinking over templated execution.
  • Exceptional presentation and communication skills, including the ability to present strategies and recommendations to C-suite executives.
  • Ability to tailor storytelling and recommendations to different audiences while remaining clear, persuasive, and data-driven.
  • Product-oriented perspective on content offerings, with the ability to identify and propose new formats, services, and approaches.
  • Strong attention to detail and commitment to delivering accurate, high-quality work.
  • Advanced written and spoken English proficiency is required.
  • Comfortable working autonomously in a fully remote environment while collaborating effectively with distributed teams.

  Benefits

  • Base salary paid in USD.
  • Commission opportunities.
  • Unlimited paid time off available from day one.
  • Flexible work model with fully remote, in-office, or hybrid options.
  • Monthly healthcare stipend of $50 to support healthcare or insurance costs.
  • National holidays plus two Mental Health Recharge Days per year.
  • Opportunities for career growth and leadership development within a rapidly growing organization.
  • Ongoing personal and professional development programs.
  • Quarterly awards with financial prizes and recognition for outstanding performance.
  • Opportunities to participate in diversity, equity, and inclusion initiatives.
  • Exposure to AI-enabled marketing workflows, advanced content strategies, and complex B2B accounts.
  • Collaborative environment focused on continuous learning, strategic ownership, and measurable client impact.