Senior GTM Strategy Manager (Product & Customer Marketing) - 18 Month Contract
About the role
Job Summary
The Senior GTM Strategy Manager (Product & Customer Marketing) is responsible for defining and operationalizing go-to-market strategy across product launches, feature releases, and customer growth initiatives at D2L.
As a senior individual contributor, this role sits at the intersection of Product Marketing and Customer Marketing and owns the frameworks, planning processes, and cross-functional alignment required to bring products to market effectively and drive adoption, expansion and pipeline across D2L’s customer base.
This role partners closely with Product, Customer Success, Sales, and Marketing to ensure product innovation is translated into clear messaging, coordinated campaigns, and measurable business impact. The ideal candidate brings a strong mix of strategic thinking, operational rigor, and the ability to influence across teams.
How You'll Make an Impact
GTM Strategy & Planning
- Define and own the GTM strategy and planning frameworks for product launches, feature releases, and customer growth initiatives.
- Translate company and segment priorities into clear GTM plans, timelines, and measurable outcomes.
- Establish planning cadences (e.g., launch planning, quarterly GTM reviews) to align Product Marketing and Customer Marketing.