Senior ERP Product Marketing Manager (QuickBooks Migration)

Accountabilities:

• • Own positioning and messaging for the QuickBooks migration program, clearly communicating the business value of moving to a modern cloud ERP platform.
  • Develop differentiated messaging that explains why and when growing small businesses outgrow QuickBooks and how an ERP solution addresses their evolving needs.
  • Build industry- and micro-vertical-specific messaging for construction, manufacturing, distribution, professional services, and related segments.
  • Develop thought leadership, content, and market messaging grounded in customer needs, ideal customer profiles, industry trends, and real-world business challenges.
  • Support end-to-end go-to-market strategies and collaborate with marketing teams responsible for campaign execution.
  • Partner with customer advocacy teams to develop and enhance customer stories, videos, and other evidence demonstrating successful transitions from QuickBooks.
  • Collaborate closely with product, sales, partner, and industry teams to align messaging with product roadmaps, priorities, and capabilities.
  • Use performance data and analytics to evaluate campaign effectiveness, refine content, and improve strategies across industry segments.
  • Develop video scripts, product overview content, comparison videos, and interactive demos that showcase relevant workflows and use cases.
  • Maintain and evolve marketing assets such as website messaging, comparison guides, datasheets, infographics, brochures, and industry-specific materials.
  • Support release planning and ensure internal and external stakeholders remain aligned on positioning as products and capabilities evolve.
  • Contribute to trade shows, webinars, partner events, customer events, presentations, and thought leadership sessions.
  • Translate complex ERP functionality into clear, compelling business benefits for small business decision-makers.

  Requirements:

  • 3–5 years of product marketing experience, with strong knowledge of small business accounting software, ERP or business management systems, accounting processes, business technology, and B2B marketing.
  • Direct experience with QuickBooks or comparable small business accounting platforms; hands-on experience with QuickBooks Online or Desktop is a strong plus.
  • Experience marketing to or supporting construction, manufacturing, distribution, professional services, or related industries is preferred.
  • Strong understanding of product marketing principles, positioning, messaging, go-to-market strategy, and B2B buyer needs.
  • Exceptional writing skills, with the ability to explain complex technical and ERP capabilities in clear, accessible language for small business audiences.
  • Strong analytical and creative thinking, with the ability to combine market insight, data, and compelling storytelling.
  • Excellent organization, communication, multitasking, and project management skills.
  • Experience with marketing technologies such as WordPress, Jasper or comparable AI tools, Camtasia, Asana, CRM platforms, SharePoint, and Wistia is preferred.
  • Ability to collaborate effectively with product, sales, customer advocacy, partner, and industry teams.
  • Comfortable presenting at events, webinars, partner sessions, and other customer-facing forums.
  • Positive, collaborative, and practical approach to working in a fast-paced environment.
  • Strong interpersonal skills and a willingness to build lasting professional relationships and contribute to shared team success.
  • Educational background in marketing, English, public relations, journalism, business, philosophy, computer science, or a related field.

  Benefits:

  • Annual salary range of $130,000–$145,000, depending on location, skills, qualifications, experience, and other relevant factors.
  • Eligibility for additional rewards, including annual bonus and stock, based on individual performance and applicable plan terms.
  • Certain roles may also be eligible for sales incentives based on revenue or utilization.
  • Medical, dental, and vision insurance for U.S.-based employees and eligible dependents.
  • Employer-paid short-term and long-term disability coverage.
  • Employer-paid basic life insurance.
  • 401(k) plan with company match.
  • Flexible time off.
  • Sick and safe leave.
  • Opportunity to shape product marketing strategy for a major QuickBooks-to-ERP migration initiative.
  • Exposure to multiple industries, including construction, manufacturing, distribution, and professional services.
  • Cross-functional collaboration with product, sales, partner, customer advocacy, and marketing teams.
  • Opportunities to contribute to industry events, webinars, thought leadership, and customer-facing presentations.
  • Benefits and perks may vary depending on employment circumstances and location.