Senior Director, Product Marketing
About the role
About Us
With electric vehicles expected to be nearly 30% of new vehicle sales by 2025 and more than 50% by 2040, electric mobility is becoming a reality. ChargePoint (NYSE: CHPT) is at the center of this revolution, powering one of the world’s leading EV charging networks and a comprehensive set of hardware, software and mobile solutions for every charging need across North America and Europe. We bring together drivers, businesses, automakers, policymakers, utilities and other stakeholders to make e-mobility a global reality.
Since our founding in 2007, ChargePoint has focused solely on making the transition to electric easy for businesses, fleets and drivers. ChargePoint offers a once-in-a-lifetime opportunity to create an all-electric future and a trillion-dollar market.
At ChargePoint, we foster a positive and productive work environment by committing to live our values of Be Courageous, Charge Together, Love our Customers, Operate with Openness, and Relentlessly Pursue Awesome. These values guide how we show up every day, align, and work together to build a brighter future for all of us.
Join the team that is building the EV charging industry and make your mark on how people and goods will get everywhere they need to go, in any context, for generations to come.
Reports To
Chief Marketing & Growth Officer
What You Will Be Doing
As Senior Director of Product Marketing, you will lead how ChargePoint brings its hardware and software products to market across commercial, fleet, and residential segments. You will own product positioning, go-to-market strategy, and launch execution, ensuring measurable impact on revenue, pipeline growth, and win rates. This is a hands-on leadership role where you will both define strategy and directly contribute to key deliverables. You will partner closely with Product and Sales leadership to align market needs with product direction, equip the sales organization to compete effectively, and build a high-performing product marketing function that strengthens ChargePoint’s market presence.
What You Will Bring to ChargePoint
- Lead and own product marketing strategy and execution across hardware and software offerings
- Develop and refine product positioning and messaging aligned to target customer segments
- Drive go-to-market strategies and end-to-end product launches across multiple segments
- Partner cross-functionally with Product, Sales, and Engineering to align on priorities and execution
- Equip sales teams with tools, content, and training to improve pipeline generation and win rates
- Build, scale, and lead a high-performing product marketing function
- Conduct and leverage competitive intelligence to inform strategy and positioning
- Represent the company to analysts, press, and customers as a credible industry voice
- Leverage AI tools to improve research, content development, and operational efficiency
- Contribute directly to key deliverables