Public Sector Marketing Manager

Accountabilities:

• • Own and execute the integrated marketing plan for US Public Sector audiences across Federal and SLED markets.
  • Lead field and event marketing activities, including conferences, trade shows, webinars, roundtables, sponsorships, partner events, and pre- and post-event communications.
  • Manage the public-sector communications and email calendar, including campaign emails, nurture programs, announcements, newsletters, and event promotions.
  • Develop and manage partnerships and sponsorships with industry associations, media organizations, system integrators, and other public-sector partners.
  • Partner with Demand Generation to define target audiences, messaging, offers, content, creative requirements, landing pages, and sales follow-up plans for paid campaigns.
  • Lead integrated campaigns across email, paid digital, website, SEO, content syndication, events, and partner channels to build awareness and generate pipeline.
  • Own the strategy and content roadmap for the public-sector website, including campaign landing pages and ongoing optimization.
  • Develop account-based marketing programs targeting Federal agencies, SLED organizations, system integrators, and other priority accounts.
  • Create public-sector messaging and content across email, web, events, sales enablement, blogs, ebooks, guides, and white papers.
  • Collaborate closely with Public Sector Sales on account priorities, campaign planning, messaging, event follow-up, and sales materials.
  • Track campaign and event performance, measure return on investment, and report marketing contributions to pipeline.

  Requirements:

  • 5–7+ years of broad B2B marketing experience, ideally within SaaS, GovTech, HR technology, learning technology, or related environments.
  • Experience marketing to US Federal or SLED audiences, with an understanding of procurement cycles, budget processes, and compliance requirements.
  • Demonstrated experience delivering integrated marketing programs across events, email, partnerships, content, web, and digital channels.
  • Strong field and event marketing experience, including conference planning, sponsorship activation, event promotion, and post-event follow-up.
  • Experience developing partner marketing programs with associations, media organizations, technology partners, system integrators, or similar organizations.
  • Strong messaging, writing, and storytelling skills across email, web, event promotion, sales enablement, and long-form content.
  • Working knowledge of paid digital marketing and experience partnering with demand generation or media specialists to launch and optimize campaigns.
  • Hands-on experience with email automation, campaign operations, and account-based marketing programs.
  • Ability to work independently, establish priorities, and manage multiple marketing programs simultaneously.
  • Strong collaboration skills and the ability to work effectively with Sales, Demand Generation, Product Marketing, and external partners.
  • Knowledge of learning technology, LMS or LXP platforms, or compliance training is preferred.
  • Experience with HubSpot, Google Analytics, WordPress, Semrush, and account-based marketing tools is preferred.
  • Familiarity with FedRAMP, GovRAMP, or other public-sector compliance frameworks is a plus.
  • Must be based in the United States and be a U.S. citizen.
  • Ability to successfully complete a background check.
  • Willingness to travel occasionally as required.

  Benefits:

  • Fully remote, full-time position for applicants based in the United States.
  • Unlimited paid time off.
  • Enhanced parental leave.
  • Professional development opportunities.
  • Annual wellbeing allowance.
  • Home working setup allowance for new joiners.
  • Additional paid leave, including a birthday day off and paid working days between Christmas and New Year’s Eve.
  • Opportunities to work across Federal and SLED public-sector markets.
  • Some travel may be required.
  • Inclusive and supportive work environment committed to diversity, equity, and belonging.