Promo Writer

Key Responsibilities

• Write fresh promotional ad scripts from scratch for Pocket FM audio series.
• Create engaging long-form promo scripts, typically ranging from 30 to 60 minutes, designed to drive listener interest and campaign performance
• Develop strong hooks, emotional beats, cliffhangers, character moments, and narrative setups that make the audience want to start listening to the series.
• Write scripts that are clear, engaging, and suitable for audio-first post-production.
• Ensure each promo script reflects the core promise, genre, tone, and audience appeal of the series.
• Adapt promotional scripts and ad concepts shared by the English team into Spanish.
• Localize scripts culturally and emotionally so they feel natural and relevant for the Spanish audience.
• Maintain the original creative intent while improving clarity, relatability, and audience engagement for the local market.
• Ensure adapted ads do not feel like direct translations, but like native, market-ready promotional scripts.
• Review and refine existing promo scripts to improve overall storytelling quality, pacing, emotional impact, and clarity.
• Strengthen weak openings, hooks, transitions, character motivations, and call-to-action moments.
• Improve scripts based on editorial feedback, performance insights, and creative direction.
• Ensure all final scripts are polished, coherent, and aligned with Pocket FM’s creative and quality standards. 4. Production-Ready Script Delivery
• Create production-ready promo scripts with clear structure, scene flow, dialogue, narration, emotional cues, and production notes wherever required.
• Ensure scripts are easy for voice-over artists, editors, and post-production teams to understand and execute.
• Provide clear direction on tone, pauses, dramatic moments, sound cues, and emotional delivery where needed.
• Support the production team by ensuring the script intent is preserved during execution.
• Analyze non-performing ads and suggest creative hypotheses for improvement.
• Recommend reworks based on possible issues such as weak hooks, unclear story setup, low emotional impact, poor pacing, or ineffective localization.
• Create alternate openings, revised structures, stronger cliffhangers, and improved audience entry points for underperforming promos.
• Collaborate with marketing and creative teams to test different ad angles and improve campaign performance. 6. Creative & Editorial Collaboration
• Work closely with editorial, production, localization, and performance marketing teams.
• Incorporate feedback quickly and deliver revised scripts within timelines.
• Maintain consistency in character, tone, story logic, and emotional continuity across promo assets.
• Contribute ideas for new promo formats, trailer structures, and ad angles that can improve audience response. 7. AI Tool Usage & Workflow Optimization
• Use GenAI and writing tools where required to support ideation, adaptation, translation review, and script refinement.
• Apply strong human editorial judgment to ensure AI-assisted work meets narrative, cultural, and quality standards.
• Review AI-generated outputs for tone, accuracy, cultural relevance, and storytelling strength.
• Use AI tools responsibly to improve speed and quality without compromising creative originality

Qualifications

• Bachelor’s degree in Literature, Creative Writing, Media, Communications, Journalism, Film, or a related field.
• Strong writing and storytelling skills, especially for audio, ads, trailers, promos, or digital content.
• Excellent command of Spanish, with strong understanding of local cultural nuances, expressions, and audience preferences.
• Good understanding of English, with the ability to adapt English scripts and concepts into natural Spanish.
• Strong sense of narrative structure, emotional pacing, character motivation, hooks, and cliffhangers.
• Experience in promo writing, ad scriptwriting, trailer writing, fiction writing, audio storytelling, content localization, or digital performance creatives is preferred.
• Ability to write production-ready scripts with clear directions for voice-over and post-production teams.
• Ability to analyze feedback and performance signals to improve creative output.
• Strong attention to detail and ability to maintain quality across multiple deliverables.
• Comfortable working in a fast-paced content and performance marketing environment.
• Familiarity with AI-based writing, translation, or content adaptation tools is a plus.