Project Lead (Performance Marketing)

Accountabilities

• • Lead performance marketing projects of varying complexity, delivering high-quality work with a strong focus on testing, experimentation, strategic thinking, and creative problem-solving.
  • Execute, maintain, and scale performance marketing accounts while protecting positive ROI and aligning campaigns with client business objectives.
  • Manage campaigns across multiple platforms, including Meta, Google Ads, YouTube, Display, Programmatic, TikTok, X, Spotify, and other relevant channels.
  • Build strong client relationships through proactive communication, regular touchpoints, asynchronous collaboration, and strategic recommendations.
  • Anticipate client needs and provide practical solutions that support sustainable business growth.
  • Lead projects end-to-end, including planning, execution, delegation, quality control, and coordination with more junior team members.
  • Mentor, train, and support team members, helping them develop their performance marketing capabilities and achieve career growth goals.
  • Use advanced analytics and reporting to identify opportunities, assess performance, and translate data into actionable recommendations.
  • Build or improve dashboards, reporting systems, and automated processes to make performance analysis more efficient.
  • Contribute to quarterly planning and broader strategic initiatives that help clients grow their businesses.
  • Act as a key contributor to the development of performance marketing expertise, services, processes, and internal capabilities.
  • Collaborate with wider teams to align individual projects and contributions with broader business and program objectives.
  • Support onboarding and knowledge sharing by helping new team members understand processes, standards, and performance marketing practices.

  Requirements

  • Demonstrated experience executing, maintaining, and scaling performance marketing accounts with approximately $100K–$200K USD in monthly media spend, consistently delivering positive ROI.
  • Strong hands-on experience managing paid media across multiple platforms simultaneously, such as Meta, Google Ads, YouTube, Display, Programmatic, TikTok, X, Spotify, and similar channels.
  • Experience managing performance marketing campaigns across different business models and verticals, including eCommerce and lead generation.
  • Proven ability to lead performance marketing projects from start to finish, including delegation and coordination with junior team members.
  • Experience directly mentoring, coaching, training, or developing team members and supporting their career progression.
  • Advanced analytical skills and experience using tools such as Google Sheets, Excel, Google Data Studio, Tableau, or similar platforms.
  • Ability to extract, organize, analyze, and interpret data from advertising platforms, analytics systems, and business intelligence tools.
  • Experience building dashboards or automating manual reporting processes to improve efficiency and decision-making.
  • Proven client-facing experience, including managing weekly meetings, asynchronous communication, strategic recommendations, and long-term client relationships.
  • Strong strategic thinking and the ability to translate performance data into recommendations that support client growth.
  • Excellent project management, communication, and problem-solving skills.
  • Ability to work independently while supporting and developing others.
  • Strong ownership mindset, curiosity, accountability, and commitment to continuous learning and improvement.
  • Comfortable working remotely and collaborating effectively across distributed teams.
  • Professional English proficiency sufficient for client and team communication, as the interview process and day-to-day collaboration are conducted in English.
  • Candidates must be legally authorized to work in Mexico.

  Benefits

  • Total compensation: MXN $600,000–$700,000 annually, plus benefits.
  • New-hire starting compensation: MXN $600,000–$675,000 annually, plus competitive benefits.
  • Full-time, permanent employment.
  • Fully remote work from Mexico.
  • Flexible working hours within a Monday–Friday schedule, generally 9 AM–5 PM in your timezone.
  • Comprehensive benefits program.
  • Paid vacation and dedicated wellbeing time.
  • Career development support and access to internal career coaches.
  • Health, dental, and paramedical coverage.
  • Remote-first working environment.
  • Opportunities for professional growth, mentorship, and expanded leadership responsibilities.
  • Inclusive and collaborative culture focused on sustainable performance and continuous learning.