Product Led Growth Manager
About the role
Accountabilities
Own the self-serve growth funnel end-to-end, defining, measuring, and improving signup, trial, activation, paid conversion, and expansion journeys.
Act as product owner for the website and product UI, establishing the roadmap and priorities for experiences that capture demand and improve funnel performance.
Partner with engineers and designers to ship iterative improvements to the website, application, and customer journey.
Design and run conversion experiments, developing hypotheses, launching A/B tests, analyzing results, and scaling successful approaches.
Optimize product-led growth journeys originating in developer ecosystems, open source, documentation, SDKs, code examples, and emerging AI-agent ecosystems.
Develop a deep understanding of developer workflows and identify ways to improve the first hands-on experience and accelerate activation.
Build customer data and segmentation frameworks using product usage and firmographic signals to support personalized onboarding, content, and nurture programs.
Collaborate with RevOps to identify product-qualified accounts and determine when sales engagement can support expansion or account-managed relationships.
Work closely with product marketing, marketing, customer success, sales, and RevOps to align teams around a shared growth funnel.
Use data and customer insights to continuously identify new growth opportunities and prioritize the next set of experiments.
Track and communicate performance across activation, conversion, revenue, expansion, funnel velocity, and the quality of qualified opportunities passed to sales.
5–8+ years of experience in growth, growth product management, lifecycle marketing, or funnel-focused product roles.
Proven success driving growth within B2B SaaS, developer-focused products, or businesses operating a self-serve or product-led growth model.
Strong understanding of how technical users and developers evaluate, adopt, and expand their use of software tools.
Experience working with developer tools, APIs, data products, open-source ecosystems, or other technical audiences.
Demonstrated ownership of website conversion and demand capture, with a focus on turning traffic into activation and revenue rather than simply increasing visits.
Track record of improving activation, free-to-paid conversion, expansion, and/or churn reduction through product and lifecycle initiatives.
Strong analytical skills, including defining growth metrics, instrumenting funnels, segmenting users, interpreting product signals, and combining quantitative insights with customer feedback.
Experience acting as a product owner or growth PM alongside engineering and design teams, including writing requirements, prioritizing initiatives, and shipping iteratively.
Comfortable using AI coding tools to prototype experiments, mockups, and functional concepts independently and quickly.
Strong cross-functional communication and collaboration skills, with the ability to align marketing, product, customer success, RevOps, and sales around common growth objectives.
Practical, experimentation-oriented mindset with the ability to form hypotheses, test them rigorously, learn from results, and adjust priorities.
Nice to have: production coding experience or open-source contributions.
Nice to have: familiarity with experimentation and analytics platforms such as Amplitude, Mixpanel, or GA4, as well as marketing automation and CRM systems.
Nice to have: experience with product-led sales, product-qualified leads, or platform-to-enterprise upgrade paths.
Fully remote, flexible working environment.
Opportunity to work as part of a self-motivated, multicultural, globally distributed team.
Exposure to cutting-edge open-source technologies and tools.
Opportunities to attend conferences and connect with colleagues around the world.
High level of autonomy and freedom to work from the location where you are most effective.
Opportunity to play a central role in scaling a developer-focused product and shaping its growth strategy.
Opportunity to work at the intersection of product-led growth, developer ecosystems, web data, and AI.
International, collaborative environment with significant cross-functional exposure.
Requirements
Benefits