Principal Product Marketing Manager, Core Platform

Accountabilities:

• • Own the core platform positioning and messaging architecture, defining the value proposition, communication pillars, claims, metrics, and proof points that establish a consistent and credible platform story across the organization.
  • Contribute to pricing and packaging strategy by bringing platform value framing, competitive intelligence, customer insights, and funnel performance data into relevant decision-making.
  • Connect product strategy with market positioning, partnering closely with Product leadership to understand the roadmap, translate upcoming capabilities into positioning, and ensure current messaging supports future product direction.
  • Partner with growth channels to shape audience targeting, messaging, trial experiences, website strategy, funnel motions, and conversion opportunities across key acquisition touchpoints.
  • Collaborate with Web, Design, and other cross-functional teams to bring positioning discipline to information architecture, customer experiences, campaigns, demos, video, and other high-impact marketing assets.
  • Enable frontline teams by developing talk tracks, competitive responses, messaging frameworks, and practical playbooks that help Support, Customer Success, and other customer-facing teams consistently communicate the core platform value.
  • Build scalable marketing systems and playbooks, creating structure from ambiguity while using customer, campaign, and funnel data to test assumptions and improve messaging effectiveness.

  Requirements:

  • 7+ years of experience in Product Marketing or a closely related field, including experience operating at the platform or brand level.
  • Demonstrated expertise in customer-backed positioning and messaging architecture, with a track record of creating messaging frameworks that can be adopted and maintained across teams.
  • Experience partnering on product-led growth (PLG) motions, including funnel strategy, trial optimization, self-serve acquisition, and collaboration with Growth teams.
  • Ability to work from product strategy and roadmap inputs, translating upcoming capabilities into compelling positioning before they launch.
  • Experience with SaaS pricing and packaging strategy, including competitive analysis, willingness-to-pay research or inputs, and evaluating packaging trade-offs.
  • Strong understanding of the website as a marketing and conversion channel, including information architecture, positioning, conversion thinking, and collaboration with Design and Engineering.
  • Strong enablement skills, with the ability to understand frontline needs and efficiently develop resources that improve customer conversations.
  • Analytical mindset with the ability to work confidently with funnel and campaign data, combined with strong writing and messaging skills.
  • Comfortable creating playbooks and structure in ambiguous environments, knowing when to move quickly and when to pressure-test assumptions.
  • Experience in healthcare SaaS or another highly regulated industry is a meaningful plus.
  • Strong cross-functional communication, collaboration, strategic thinking, and ability to influence stakeholders across Product, Marketing, Growth, Web, Design, and customer-facing teams.

  Benefits:

  • Annual salary range of $170,990–$231,200 USD.
  • Typical new-hire salary of approximately $191,000 USD at the accomplished level, with compensation designed to grow alongside skills, experience, and impact.
  • Transparent compensation philosophy with regular career development and compensation conversations.
  • Remote-first work environment.
  • Comprehensive benefits package for U.S. employees.
  • Growth-oriented environment with opportunities to work across Product, Marketing, Growth, Web, Design, and customer-facing teams.
  • Opportunity to influence platform positioning, pricing, growth strategy, and customer experience at significant scale.