Pre-Sales Manager
About the role
Keyloop bridges the gap between dealers, manufacturers, technology suppliers and car buyers. We empower car dealers and manufacturers to fully embrace digital transformation. How? By creating innovative technology that makes selling cars better for our customers, and buying and owning cars better for theirs. We use cutting-edge technology to link our clients’ systems, departments and sites. We provide an open technology platform that’s shaping the industry for the future. We use data to help clients become more efficient, increase profitability and give more customers an amazing experience. Want to be part of it?
Key Responsibilities
Sales Partnership & Deal Influence
- Act as co-pilot on strategic opportunities from qualification through to close, challenging poor qualification early and co-owning the deal strategy with the Account Manager.
- Apply KWoS and MEDDIC frameworks to assess deal health, identify decision criteria, and map the path to signature.
- Lead the technical and solution track of complex, multi-stakeholder deals across OEM, dealer group, and fleet segments.
- Conduct structured, insight-led discovery using the SPIN framework — surfacing customer pain, quantifying impact, and connecting needs to Keyloop outcomes.
- Translate discovery findings into a clear value narrative that anchors the commercial conversation.
- Qualify technical requirements, integration complexity, and data migration scope to inform accurate solution design.
- Deliver outcome-led demonstrations of the Fusion platform or individual solutions at a technical level— moving beyond feature walkthroughs to customer-specific business scenarios and measurable outcomes.
- Tailor presentations and demos to audience level, from operational users to C-suite and board stakeholders.
- Manage Storylane and demo automation tooling to support scalable, consistent demonstration capability across the team.
- Build and present full commercial models that connect Keyloop capability to customer KPIs — including efficiency gains, revenue uplift, cost reduction, and risk mitigation.
- Lead the ROI conversation at executive level, adapting the narrative for Finance, Operations, and IT stakeholders.
- Own the written solution response for RFPs and RFIs using Loopio, ensuring accuracy, differentiation, and on-brand positioning.
- Handle technical and commercial objections confidently — including pricing challenges, integration concerns, and competitive pushback from vendors including Eva/Eva+, CDK, and others.
- Maintain current competitive intelligence on DMS and platform competitors to position Keyloop's differentiation effectively in live deals.
- Partner with Product and Marketing to feed deal-level insights back into battlecard and messaging development.
- Design and manage PoC and pilot engagements — defining success criteria with the customer, managing timelines, and presenting outcomes to executive stakeholders.
- Ensure PoC outcomes are documented and translated into compelling evidence for the broader sales process.
- Share deal learnings, demo best practice, and competitive insights with the wider SE Pre-Sales team.
- Support onboarding of new Pre-Sales team members and contribute to capability development across the function.
- Champion consistent use of the SE Engagement Model and Keyloop's Pre-Sales standards.
Discovery & Qualification
Demo & Presentation Delivery
Business Case & ROI Development
Objection Handling & Competitive Positioning
Proof of Concept & Pilot Management
Peer Coaching & Team Enablement
Skills & Experience
Essential
- Proven track record in a Pre-Sales, Solutions Consulting, or Technical Sales role within a B2B SaaS or enterprise software environment.
- Strong discovery and qualification skills — ideally trained in SPIN, MEDDIC, or an equivalent structured methodology.
- Demonstrated ability to build and deliver outcome-led demos and executive-level presentations.
- Experience building commercial business cases and ROI models for C-suite audiences.
- Comfortable operating across multi-stakeholder, complex sales cycles of 6–18 months.
- Excellent written and verbal communication skills; confident presenting at board level.
- Experience in the automotive retail sector — understanding of OEM, dealer group, or fleet operations.
- Familiarity with DMS, retail platform, or automotive technology solutions.
- Knowledge of Keyloop's Fusion platform or adjacent products (DMS, Service Hub, Sales Hub, Vehicle Hub, AI-AIME).
- Experience working with RFP/RFI processes and formal procurement cycles.
Desirable