Performance Creative Strategist - Creative

Accountabilities

• • Develop creative briefs and campaign strategies that address audience barriers, identify opportunities for new audiences, and support measurable performance.

  • Analyze creative concepts and performance results to understand what drives success or underperformance, translating findings into actionable testing and iteration strategies.

  • Serve as a primary client-facing strategic partner, confidently navigating both creative and performance-focused discussions.

  • Build trusted client relationships through high-quality strategic recommendations, proactive communication, and consistent execution.

  • Anticipate client needs and provide clear, data-driven recommendations while ensuring creative output remains polished, on-brand, and aligned with campaign objectives.

  • Develop creative and media briefs that translate product, brand, audience, and performance insights into effective concepts.

  • Lead creative testing roadmaps across global accounts, connecting messaging strategy and experimentation directly to optimization goals.

  • Partner with media teams to connect creative testing results with key performance indicators such as CTR, CPA, and conversions.

  • Collaborate with creative, design, and production teams to develop assets aligned with client objectives and media best practices.

  • Manage creative workflows from briefing and production through iteration, testing, and optimization.

  • Provide constructive, actionable feedback that strengthens storytelling and improves creative performance.

  • Prioritize creative pipelines according to business objectives, potential impact, timelines, and client expectations.

  • Partner with research teams to conduct market research and trend analysis that informs creative direction.

  • Distill complex creative and performance data into concise, actionable insights for clients and internal stakeholders.

  • Contribute to thought leadership through case studies, presentations, content, and other strategic materials.

  Requirements

  • 3+ years of experience in creative strategy, communications or content strategy, media buying, performance marketing, or a related discipline; agency experience is strongly preferred.

  • Strong knowledge of performance creative across paid media channels such as Google UAC, TikTok, Snapchat, YouTube, and similar platforms.

  • Solid understanding of creative testing methodologies and optimization of down-funnel performance metrics.

  • Demonstrated ability to analyze data, identify meaningful insights, and turn findings into creative recommendations and testing strategies.

  • Exceptional client-facing communication and presentation skills, with the ability to simplify complex information and confidently communicate a compelling strategic point of view.

  • Strong organizational skills and meticulous attention to detail, with the ability to manage multiple priorities and workflows simultaneously.

  • Ability to operate effectively in a fast-paced environment and take ownership of projects and outcomes from strategy through execution.

  • A track record of developing or influencing high-performing creative strategies for global or complex clients is preferred.

  • Genuine interest in performance creative, experimentation, and continuous optimization.

  • A proactive problem-solving mindset and willingness to challenge existing approaches with ideas grounded in data and audience insight.

  • Strong collaborative skills and a commitment to contributing to team success and client growth.

  Benefits

  • US Remote salary range of $66,300–$85,000 USD, with compensation based on factors including relevant experience, expertise, location, and organizational impact.

  • Healthcare coverage, including medical, dental, and vision insurance.

  • 401(k) plan with employer matching.

  • Paid time off (PTO).

  • Paid company holidays.

  • Paid parental leave.

  • Fully remote work environment.

  • Commitment to an inclusive, accessible, and barrier-free workplace.

  • Support for reasonable accommodations throughout the recruitment and employment process.

  • Opportunity to work alongside multidisciplinary specialists across creative, media, technology, data, experience, commerce, and CRM.