Paid Media Supervisor, (Healthcare)

Accountabilities:

• • Own the end-to-end management and strategic oversight of assigned paid media accounts, ensuring strong execution and performance.
  • Monitor pacing, KPIs, efficiency targets, and account health while continuously identifying opportunities for optimization.
  • Lead paid media strategy, planning, roadmaps, campaign ideation, and structured testing frameworks.
  • Manage and mentor 1–2+ Media Managers, supporting their strategic development, technical skills, and professional growth.
  • Partner with Account Managers and senior media leadership to align media strategies with client objectives and broader business outcomes.
  • Serve as a key internal and external point of contact for assigned accounts.
  • Lead client communications, performance reporting, insights, and strategic recommendations.
  • Oversee account maintenance, including campaign optimizations, structural updates, bidding strategies, conversion tracking, and ad copy revisions.
  • Develop and execute monthly and quarterly testing plans covering account structure, targeting, creative, messaging, and conversion strategies.
  • Drive full-funnel media strategy development, validation, measurement, and continuous improvement.
  • Identify opportunities to increase media investment, expand channel adoption, and broaden account scope.
  • Monitor industry developments, evaluate emerging platforms, and contribute to the evolution of paid media capabilities.

  Requirements

  • 6–10+ years of professional experience in paid media.
  • Proven experience managing multiple paid media accounts with monthly budgets ranging from approximately $100K to $1MM+.
  • Strong background in paid media strategy, media planning, testing frameworks, performance measurement, and optimization across multiple channels.
  • Hands-on experience with Google Ads, Bing Ads, Meta, Google Display, Programmatic Display, and paid social platforms; LinkedIn and TikTok experience is a plus.
  • Experience developing full-funnel strategies, video campaigns, and lead-generation programs.
  • Strong knowledge of Google Analytics, Google Tag Manager, conversion tracking, and performance optimization; GA4 experience is a plus.
  • Ability to write effective ad copy, guide creative strategy, define asset requirements, and establish creative testing processes.
  • Strong client-facing experience, including presenting insights, communicating recommendations, and confidently defending strategic decisions.
  • Previous experience managing and mentoring team members.
  • Experience in or exposure to healthcare marketing is highly relevant for this role.
  • Advanced written and spoken English proficiency is required.
  • Strong critical-thinking, analytical, communication, and problem-solving skills.
  • Ownership mindset and ability to work independently in a remote-first environment.
  • Curiosity, adaptability, and willingness to continuously test new platforms, technologies, and approaches.

  Benefits

  • Fully remote work opportunity from Brazil.
  • Flexible remote-first working environment with a high degree of autonomy.
  • Opportunity to work on major multi-channel paid media accounts.
  • Exposure to healthcare marketing and complex performance-driven campaigns.
  • Leadership and mentorship opportunities through management of Media Managers.
  • Collaboration with experienced media, account, strategy, and creative professionals.
  • Opportunities to work with emerging media platforms, technologies, and AI-powered tools.
  • Professional growth through strategic ownership and exposure to diverse client challenges.
  • Inclusive, people-first environment that values diverse backgrounds and perspectives.