Paid Media Specialist - Meta Ads + Google Ads

Accountabilities:

• • Plan, launch, monitor, and optimize Meta Ads and Google Ads campaigns across a portfolio of approximately 10–15 clients.
  • Manage advertising budgets of approximately USD 50,000–60,000 per month, including audiences, bidding strategies, creatives, and campaign performance.
  • Monitor KPIs such as CPL, CPA, CPC, CTR, CPM, and conversion rates, identifying performance issues and implementing corrective actions.
  • Build and manage advanced audiences, including Lookalike, Customer List, Retargeting, and Exclusion Audiences, as well as funnel-based segmentation.
  • Conduct A/B tests and continuous optimization initiatives to improve campaign and conversion performance.
  • Configure, validate, and troubleshoot Google Tag Manager, Meta Pixel, Conversions API, Google Analytics 4, conversion events, and CRM integrations.
  • Investigate tracking, attribution, workflow, and conversion issues and ensure data remains consistent across advertising platforms, CRM systems, and reporting.
  • Work with CRMs, marketing automation tools, pipelines, and workflows, adapting quickly to new platforms and processes.
  • Optimize landing pages using WordPress, Elementor, GoHighLevel, or similar tools, including testing headlines, forms, CTAs, and other conversion-focused elements.
  • Maintain dashboards and performance reports, document optimizations and learnings, and build repeatable processes and playbooks.
  • Coordinate daily with Account Management, Project Management, and Design teams while managing priorities and deliverables independently.

  Requirements:

  • Advanced English proficiency at C1 or C2 level.
  • 3–7 years of hands-on experience in Paid Media or Performance Marketing, with recent direct experience managing both Meta Ads and Google Ads.
  • Proven experience working in digital marketing, performance, or growth agencies and managing multiple clients and campaigns simultaneously.
  • Strong command of Meta Ads and Google Ads, including campaign setup, optimization, audience management, bidding, budgeting, and performance analysis.
  • Experience with Google Tag Manager, Meta Pixel, Conversions API, Google Analytics 4, conversion tracking, and attribution.
  • Experience working with CRMs and marketing automation platforms, including lead workflows and campaign-related integrations.
  • Experience with landing pages, conversion rate optimization, A/B testing, and performance-focused experimentation.
  • Strong attention to detail and a habit of validating implementations and deliverables before considering work complete.
  • High ownership, organization, prioritization, follow-through, autonomy, and practical judgment in a fast-paced environment.
  • Ability to identify problems and take action without requiring every step to be predefined.
  • Strong analytical and results-oriented mindset, with the ability to turn data and insights into concrete actions.
  • Ability to learn new tools, processes, and business contexts quickly.
  • Conversational Spanish or higher is highly valued.
  • Experience with restaurants, hospitality, franchises, multi-location businesses, or US-based clients is a plus.
  • Experience with GoHighLevel or similar platforms, workflow and pipeline creation, Agency Analytics, Looker Studio, or comparable reporting tools is valued.
  • Familiarity with AI tools applied to marketing and performance is an advantage.

  Benefits:

  • 100% remote work from Latin America.
  • Full-time contractor position.
  • Working hours compatible with Eastern Time.
  • Daily collaboration with Account Management, Project Management, and Design teams.
  • Direct reporting to the CEO.
  • Opportunity to manage a substantial multi-client advertising portfolio with significant monthly ad spend.
  • Hands-on environment focused on paid media execution, optimization, tracking, attribution, and measurable performance.
  • Opportunity to work with a variety of digital marketing tools, platforms, and client business contexts.