Organic Social Media Manager
About the role
Accountabilities
Own the organic social posting strategy across primary and secondary channels, including cadence, frequency, timing, sequencing, formats, and platform-specific publishing practices.
Build and maintain a rolling content calendar, determine the appropriate content mix, and manage publishing across relevant social platforms.
Maintain accurate and current live content, identifying and correcting posts when product information, pricing, or claims change.
Plan, create, and publish content for distinct brand persona accounts, maintaining differentiated voices, audiences, content themes, and publishing cadences.
Develop content concepts and create detailed production briefs and ClickUp tickets covering the concept, hook, script or talking points, format specifications, references, quality guidelines, and intended outcome.
Provide clear creative direction while giving designers and creators sufficient flexibility to maintain an authentic voice.
Identify relevant assets from paid media, ambassador programs, and other channels and adapt them for organic social use.
Evaluate incoming creative assets for organic suitability, refine hooks and captions, and ensure reused content feels native rather than like repurposed advertising.
Own caption strategy and draft initial hooks and captions, using AI tools to generate and refine options before editorial review.
Proactively engage with creators, practitioners, advocates, adjacent brands, and relevant audience conversations to build reach, relationships, and brand recognition.
Route inbound comments and direct messages to the appropriate internal teams and immediately escalate reputationally sensitive matters.
Produce regular performance reporting against established KPIs, explaining results, identifying contributing factors, and recommending future tests.
Monitor performance continuously and escalate significant or unexpected results rather than waiting for scheduled reporting.
Collaborate with cross-functional teams to coordinate content launches, campaigns, creator assets, community activity, and amplification opportunities.
3–5 years of experience managing organic social media for a brand or agency, supported by a portfolio or body of work that demonstrates both execution and strategic reasoning.
Demonstrated ability to create high-quality creative briefs that enable production teams to execute content accurately with minimal follow-up.
Strong editorial judgment, particularly for short-form video, with the ability to direct creators and creative teams without necessarily producing or editing the content yourself.
Excellent copywriting skills, particularly in developing hooks, captions, and authentic conversational engagement.
Practical fluency with AI writing tools and strong editorial judgment for distinguishing useful, audience-relevant output from generic or low-quality content.
Thorough knowledge of Instagram and TikTok mechanics, including content formats, audio, algorithm behavior, and current performance trends.
Experience managing Instagram, TikTok, and Facebook on a frequent, short-form-first basis.
Familiarity with secondary platforms such as YouTube Shorts, X, Pinterest, LinkedIn, and Quora, including adapting content and tone appropriately for each.
Understanding of platform-specific voice and audience expectations, including a more professional register for LinkedIn and substantive, transparent long-form participation on Quora.
Ability to monitor Reddit conversations appropriately and understand when participation requires explicit approval.
Strong analytical capabilities, with the ability to interpret performance data and develop a defensible point of view from reporting.
Proven reliability working with fixed publishing schedules and an active public audience.
Ability to write and publish in multiple distinct voices while keeping separate persona accounts clearly differentiated.
Strong empathy and audience judgment, particularly when creating content for women navigating health concerns and midlife experiences.
Experience in healthcare, telehealth, supplements, or wellness is strongly preferred.
Experience growing accounts through proactive engagement and creator relationships is an advantage.
Familiarity with menopause, perimenopause, or women's midlife health is beneficial.
Fully remote, remote-first work environment with the flexibility to work from your chosen location.
Unlimited paid time off.
Paid non-working holidays based on country of residence.
Medical, dental, and vision insurance for eligible U.S. W-2 employees.
Employee referral bonuses.
Financial support for online courses and professional development.
Fun, casual, and collaborative working environment.
Employee engagement activities and virtual gatherings.
Opportunity to work with a diverse, globally distributed team.
Opportunity to shape organic social strategy and audience growth across multiple high-impact platforms.
Requirements
Benefits