Organic Social Media & Community Specialist
About the role
Organic Social Media & Community Specialist
About Tia
Tia is building a new model for women’s healthcare, one that treats women as whole people, not separate conditions or life stages. By integrating primary care, mental health, gynecology, dermatology, and wellness across both in-person and virtual settings, Tia is improving outcomes, lowering costs, and creating a better experience for patients and providers alike.
About the Role
We’re looking for a creative, data-driven specialist to help the Growth Team expand Tia’s organic social presence and learn from the communities we serve.
You will own content creation and distribution across Instagram, TikTok, and YouTube, manage day-to-day community engagement, and build reporting that connects social activity to site traffic. You’ll create content for each platform, then use performance data and audience conversations to shape what we make next.
This is a remote independent contractor role starting at approximately 10 hours per week, with an expected ramp to 15–20 hours per week.
Why Tia
- Help shape how a women’s healthcare company shows up and connects with its community
- Own creative work from concept through publication and performance review
- Build social reporting and community practices with room to make a visible impact
- Work remotely with a team focused on improving care for women across life stages
What You’ll Do
- Content Strategy: Own and execute the organic social calendar across Instagram, TikTok, and YouTube, coordinating themes with blog, email, and Growth Team plans.
- Creative Production: Concept, script, brief, film, and edit short-form video and static content designed for each platform.
- Platform Distribution: Improve reach and engagement through strong hooks, relevant trends, posting cadence, and TikTok and YouTube search optimization.
- Reporting & Attribution: Build social reporting in Sprout Social; track referral traffic and link clicks alongside reach, saves, shares, follower growth, watch time, and profile visits. Turn findings into content recommendations.
- Link Management: Maintain Tia’s link-in-bio experience, including UTM tagging and landing page priorities.
- Community Management: Respond to comments and DMs through Meta Business Suite and TikTok using approved guidance. Partner with clinical and operations teams to maintain quick replies and escalate account-specific concerns or formal complaints.
- Social Listening: Monitor brand mentions, sentiment, competitor content, and audience conversations across social platforms and forums. Share recurring questions, objections, and emerging trends with the Growth Team.
What You’ll Bring
Requirements
- 1+ year of experience managing organic social channels, including Instagram, TikTok, and YouTube
- Examples of content you have created and results you have driven, including audience growth, engagement, or site traffic
- Hands-on experience scripting, filming, editing short-form video, and writing social copy
- Experience with Sprout Social, Meta Business Suite, web analytics such as Google Analytics, and UTM tagging
- Experience moderating communities and using audience feedback or performance data to guide content decisions
- Availability to begin at approximately 10 hours per week and ramp to 15–20 hours per week
Nice to have
- Experience with social communication protocols and escalation paths in healthcare, wellness, fintech, or another regulated industry
- Experience using social listening to identify audience questions and emerging content formats
Work Location
This is a remote role.
Compensation & Benefits
This is an independent contractor engagement. The anticipated commitment begins at approximately 10 hours per week and is expected to increase to 15–20 hours per week.
Contract rate: Ranging from $30 - $40 per hour