deCircle
Odos - Brand Lead
marketingfulltime-permanentRemote job
SALARY
Not listed
WORK TYPE
remote
JOB TYPE
fulltime-permanent
INDUSTRY
crypto
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About the role
What You’ll Do
- Own and evolve the Odos brand identity, from tone and visuals to narrative positioning
- Build the Odos story: Who we are, what we stand for, and why it matters now
- Define and document brand voice, tone, and messaging guidelines
- Craft memorable taglines, product narratives, campaign slogans
- Lead the creation of a hero brand video or bold launch campaign
- Partner with the Head of Product and Design Lead to ensure brand cohesion across UI/UX
- Drive mindshare in the DeFi ecosystem via storytelling, ecosystem hooks, and cultural fluency
- Guide agency, content, and design partners (or build your own creative crew)
- Help us become unforgettable at conferences, podcasts, Twitter, and beyond
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