Middle Performance Optimization Manager (Paid Search, House)
About the role
Responsibilities
Execute and optimize social campaigns across various platforms, such as Google Ads and Bing with a focus on achieving media or performance KPIs.
Utilize your expertise in paid social advertising to develop and implement effective campaign strategies, targeting methods.
Monitor campaign performance, analyze data, and identify areas for optimization and improvement to drive maximum results.
Prepare comprehensive reports and metrics, showcasing campaign performance, key insights, and recommendations for further optimization.
Build and update dashboards to provide real-time visibility into campaign performance and key metrics.
Collaborate closely with the Client Service team, ensuring effective communication, understanding client requirements, and addressing their needs and concerns.
Job requirements
Minimum of 2 years of experience in executing and optimizing social campaigns toward media or performance KPIs.
Proven in managing SEM advertising platforms, such as Google Ads and Bing.
Experience with GTM and GA4.
Strong analytical skills with the ability to interpret data and derive insights.
Knowledge of audience targeting, ad creative best practices, and bidding strategies in the context of paid social advertising.
Fluent English B2+
Strong attention to detail and ability to manage multiple campaigns simultaneously.