Marketing Manager, Entertainment

Primary Responsibilities

• Lead development and execution of full-funnel marketing campaigns across film, television, streaming, and live events—from concept through launch and optimization
• Translate high-level marketing strategies into actionable campaign plans that drive awareness, engagement, and conversion
• Write clear, strategic creative briefs outlining objectives, audience, messaging, and success metrics
• Partner with creative teams to develop compelling, breakthrough campaign assets
• Drive audience growth and engagement across digital channels, including social, email, and distribution platforms
• Manage campaign timelines, marketing calendars, and cross-functional workflows to ensure on-time execution
• Monitor campaign performance, analyze key metrics, and continuously optimize for improved results
• Track and report on conversion metrics such as ticket sales, subscriptions, and customer acquisition
• Apply expertise in direct-to-consumer and subscription-based models to drive growth, retention, and lifetime value
• Stay current on entertainment trends, audience behaviors, and competitive campaigns to inform strategy
• Collaborate cross-functionally with content, creative, production, and growth teams to ensure alignment across all initiatives

Experience & Requirements

• 7-10+ years of experience
• Background in Marketing, Communications, Media, or a related field preferred
• Experience marketing entertainment content (film, television, streaming, or live events)
• Proven success executing full-funnel campaigns that drive measurable business outcomes (e.g., ticket sales, subscriptions)
• Strong understanding of direct-to-consumer and subscription-based business models
• Demonstrated ability to manage multiple workstreams from strategy through execution
• Experience writing creative briefs and leading cross-functional campaign development
• Strong analytical skills with the ability to interpret performance data and optimize campaigns
• Excellent communication, organization, and project management skills
• Preferred: Experience in a studio, streaming platform, or similar media environment