Marketing & AI Ops Manager

Marketing & AI Ops Manager

This is not a traditional marketing ops role. We're looking for someone who builds, automates, and operates at the intersection of modern marketing infrastructure and AI-powered workflow engineering. If your instinct is to fix a broken process rather than document a ticket when you spot one, you're our kind of person.

You'll own the systems and data pipelines that make our demand engine run, from lead capture to conversion tracking to campaign quality assurance. You'll architect automation workflows, experiment with AI agents to accelerate ops velocity, and keep our martech stack running cleanly and intelligently. You'll work closely with marketing, sales leadership, and rev ops to close the loop between program execution and revenue data.

This role sits at a genuinely interesting moment for the category: the playbook for AI-era marketing ops is still being written, and you'll have real latitude to shape how we build it at BigID.

What you'll own

AI systems and automation

• Design and deploy AI-powered workflows and agents to automate repetitive marketing ops tasks
• Build and maintain process automations across the martech stack
• Identify automation opportunities across campaign operations, lead processing, and data quality
• Stay current on emerging AI tooling (MCP integrations, LLM-powered ops, etc.) and bring relevant innovations in-house

Campaign operations

• Coordinate lead enrichment and normalization pipelines
• QA landing pages, campaign sequencing, form routing, and nurture workflows end to end
• Own conversion tracking infrastructure and attribution modeling
• Ensure data integrity across campaign inputs and outputs

Martech stack ownership

• HubSpot: campaign configuration, lifecycle stages, reporting, and workflow management
• Chilipiper: meeting routing logic, form concierge setup, and inbound lead handling
• Navattic: interactive demo management and performance tracking
• Warmly: intent signal monitoring and site visitor enrichment
• GTM / GA4: tag management, event tracking, and conversion configuration

Data quality governance

• Own and enforce data quality standards across marketing data sources