Manager, Email & SMS Marketing

Accountabilities

• • Lead and mentor a team of Email and SMS Marketing Strategists and Specialists, including coaching, development, hiring, and performance management.

  • Develop and execute an integrated email and SMS marketing strategy aligned with organizational goals, audience needs, and engagement objectives.

  • Oversee campaign planning, creation, testing, deployment, and optimization using platforms such as Salesforce Marketing Cloud and Attentive.

  • Develop advanced audience segmentation and personalization strategies to deliver relevant, targeted communications.

  • Monitor campaign KPIs and performance data, turning insights into actionable recommendations and continuous improvements.

  • Ensure email and SMS programs comply with applicable requirements, including CAN-SPAM, GDPR, and TCPA.

  • Collaborate with content, creative, IT, marketing, and other cross-functional teams to coordinate campaigns and initiatives.

  • Optimize workflows, templates, automation, and operational processes to improve campaign quality, consistency, and speed.

  • Identify emerging trends, technologies, and marketing techniques that can strengthen engagement, retention, and customer experiences.

  • Present marketing insights and recommendations to senior stakeholders and manage multiple complex initiatives simultaneously.

  Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field; a master’s degree is preferred.

  • 7+ years of experience managing email and SMS marketing campaigns using enterprise platforms such as Salesforce Marketing Cloud and marketing automation technologies.

  • 3+ years of experience leading marketing teams, including hiring, coaching, development, and performance management.

  • Strong proficiency in HTML, CSS, and dynamic content creation for building engaging, on-brand campaigns.

  • Strong data analysis and reporting capabilities, with the ability to translate campaign metrics into strategic insights.

  • Demonstrated expertise in audience segmentation, list management, personalization, and email/SMS marketing compliance.

  • Strong project management and cross-functional collaboration skills, particularly across complex, multi-layered initiatives.

  • Excellent written and verbal communication skills, including the ability to present recommendations to senior-level executives.

  • Active involvement in an evangelical Christian church.

  • Familiarity with JavaScript, PHP, SQL, advanced analytics, direct mail integration, marketing automation, and standard internet/email technologies is preferred.

  • Ability to work independently in a remote environment while maintaining strong collaboration and communication with distributed teams.

  Benefits

  • Remote position within the United States with a work-from-anywhere culture.

  • Flexible work hours and autonomy in managing your schedule.

  • Comprehensive healthcare benefits for eligible full-time employees.

  • Vacation and sick time, plus paid holidays and care days.

  • 401(k) retirement plan.

  • Maternity and paternity leave.

  • Adoption assistance.

  • Mission trip time.

  • Company-provided equipment and resources to support a productive, ergonomic remote workspace.

  • Travel support for key team gatherings, with required travel to Nashville approximately 2–4 times per year.