Lead, Lifecycle Marketing

Accountabilities

• • Develop and execute multi-channel lifecycle marketing strategies across email, SMS, and in-app messaging, aligning campaigns with broader marketing and business objectives.

  • Build personalized, dynamic communications using Liquid and Mustache, including conditional logic, loops, fallbacks, and data-driven content blocks.

  • Configure, monitor, and troubleshoot webhooks that transmit real-time customer and event data between marketing, product, CRM, and third-party systems.

  • Partner with Product, Data, Martech, and Engineering teams to define event tracking, customer attributes, and the data infrastructure required to trigger lifecycle journeys.

  • Collaborate with Content and Design teams to create relevant, engaging campaigns tailored to customer segments and lifecycle stages.

  • Manage audience segmentation, personalization, campaign builds, and accurate email deployment across multiple channels.

  • Design and execute A/B tests, analyze results, and continuously optimize campaigns to improve engagement and conversion.

  • Maintain the lifecycle marketing calendar and coordinate messaging across channels to deliver a cohesive customer experience.

  • Monitor channel performance, identify trends and opportunities, and provide actionable insights and recommendations to stakeholders.

  • Ensure lifecycle communications comply with applicable requirements, including GDPR, CAN-SPAM, TCPA, and SMS marketing guidelines.

  • Stay current with lifecycle marketing technologies, emerging practices, and industry trends to continuously improve campaign effectiveness.

  Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field, or equivalent professional experience.

  • 5+ years of experience in email marketing, SMS, and/or in-app messaging, including campaign strategy, execution, testing, and performance analysis.

  • Strong HTML and CSS expertise, including table-based email layouts, inline styles, media queries, and client-specific rendering considerations.

  • Strong JavaScript skills for landing pages, forms, custom tracking, and data manipulation.

  • Hands-on experience creating Liquid and/or Mustache templates for advanced personalization and conditional content.

  • Solid understanding of customer data models, audience segmentation, event-based triggers, and lifecycle journey architecture.

  • Demonstrated experience using experimentation, segmentation, and personalization to improve engagement and conversion.

  • Knowledge of email and SMS compliance requirements, including GDPR, CAN-SPAM, and TCPA.

  • Experience with a customer data platform such as Segment, mParticle, or RudderStack is a plus.

  • Strong communication, collaboration, organizational, and stakeholder-management skills.

  • Excellent attention to detail, creative problem-solving abilities, and the capacity to manage multiple priorities and deadlines.

  • Proactive, adaptable mindset with an interest in continuous improvement and staying current with evolving lifecycle marketing practices.

  Benefits

  • Remote opportunity with a globally distributed team.

  • Base salary range of $83,600–$104,000, plus equity eligibility.

  • Medical, dental, vision, and disability coverage.

  • 401(k) plan.

  • Flexible, take-as-needed paid time off and paid holidays.

  • Paid parental leave.

  • Employee Assistance Program.

  • Monthly technology reimbursement.

  • Equity participation in a rapidly growing company.

  • A culture focused on innovation, collaboration, professional growth, and customer impact.