Integrated Social Media Manager

Accountabilities:

• • Develop and lead the integrated global social media strategy across owned, earned, influencer, creator, and user-generated content channels.
  • Build channel-specific strategies and plans across Instagram, TikTok, Facebook, YouTube, Pinterest, LinkedIn, and emerging social platforms.
  • Establish content pillars and editorial calendars that balance brand storytelling, product education, consumer engagement, cultural relevance, and business priorities.
  • Lead influencer and creator partnerships across awareness, engagement, advocacy, and conversion objectives.
  • Monitor social, cultural, and platform trends to identify emerging opportunities and continuously evolve the social strategy.
  • Develop community engagement strategies that strengthen consumer relationships, loyalty, and brand advocacy.
  • Measure social performance, identify meaningful insights, and translate data into actionable recommendations for future activity.
  • Manage relationships with agency partners and ensure social initiatives are connected to broader marketing campaigns and business priorities.
  • Collaborate with Brand Marketing, Ecommerce, Shopper Marketing, Creative, PR, Consumer Insights, Sales, and other stakeholders to deliver integrated social programs.
  • Support key campaigns, product launches, retailer initiatives, and cultural moments through coordinated social strategies.
  • Act as the internal social media subject matter expert, providing strategic guidance and helping stakeholders understand evolving platforms, audiences, and best practices.
  • Take ownership of building new processes, capabilities, and solutions that strengthen the organization's social media presence and effectiveness.

  Requirements:

  • 6–8+ years of experience in social media, influencer marketing, digital marketing, integrated communications, or a closely related field.
  • Demonstrated experience developing and executing social media strategies for consumer-facing brands.
  • Strong understanding of how content, community, creators, influencers, culture, and social platforms work together to drive brand and business outcomes.
  • Experience working across multiple major social platforms, with an ability to adapt strategies to different audiences, formats, and platform behaviors.
  • Strong analytical capabilities and experience using social performance data and insights to guide strategic decisions.
  • Commercial mindset with the ability to connect social media activity to awareness, engagement, advocacy, and measurable business impact.
  • Strong understanding of influencer and creator marketing, including partnership development and campaign execution.
  • Excellent communication and stakeholder management skills, with the ability to influence cross-functional teams without formal authority.
  • Strong strategic thinking combined with a willingness to remain hands-on with execution.
  • Ability to operate effectively in fast-moving, evolving environments and bring structure and clarity to ambiguous situations.
  • Naturally curious about social, cultural, and consumer trends, with the ability to identify relevant opportunities quickly.
  • Strong ownership, initiative, problem-solving, and decision-making skills.
  • Experience in FMCG, consumer products, wellness, beauty, baby care, or an agency environment is highly valued.
  • Ability to collaborate effectively with internal teams and external agency partners.
  • Willingness to travel occasionally for business needs, planning sessions, and key meetings.

  Benefits:

  • Fully remote position based in the United States.
  • Opportunity to build and lead a newly established social media capability from the ground up.
  • Significant ownership and visibility across marketing, ecommerce, shopper marketing, creative, PR, consumer insights, and sales functions.
  • Individual contributor role with substantial cross-functional and agency leadership responsibility.
  • Opportunity to influence global social media strategy across multiple major platforms.
  • Exposure to international consumer marketing initiatives, product launches, campaigns, retailer programs, and cultural moments.
  • Collaborative environment that encourages ownership, new ideas, and meaningful individual impact.
  • Occasional business travel for planning sessions, key meetings, and other business needs.
  • Salary, healthcare, retirement, paid time off, and additional benefit details were not specified in the source job description.