Head of Marketing Operations

About Coinbase

At Coinbase, the mission is to increase economic freedom in the world by building the emerging onchain platform and the future global financial system. The company culture is intense and seeks individuals passionate about crypto and blockchain technology who excel in their disciplines.

About the Role

The Head of Marketing Operations will shape how the marketing team operates and scales. You will enable the marketing organization to plan, optimize, measure, and deliver creative and product marketing work by owning the systems, processes, and data that power end-to-end marketing execution.

You'll ensure marketing activities are accurately tracked, measurable, and clearly tied to pipeline, revenue, and customer goals, while reducing operational friction so marketers and cross-functional partners can move quickly without sacrificing quality.

This is a highly cross-functional role that partners closely with Product Marketing, Creative, Finance/FP&A, Product, Legal, and Customer Success.

Key Responsibilities

• Design and run marketing operating rhythm
  • Build and continuously improve core marketing rhythms (annual and quarterly planning, monthly reviews, weekly stand-ups) to create a clear, repeatable way for the team to get work done
  • Own internal review cadences that maximize leverage from marketing leadership time, ensuring the right topics, data, and decisions are surfaced at the right altitude
• Lead external marketing processes and cross-functional operations
  • Design and run programs that connect Marketing with cross-functional partners (Product, CS, Sales, Legal)

Work Environment

While many roles at Coinbase are remote-first, this position is not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported.