Field Marketing Specialist

Company & Culture:

At GT’s Living Foods, we’re more than just a company – we’re a community passionate about creating a healthier, happier world. Over the last 30 years we’ve built a culture of inclusivity and authenticity, where our shared values create an environment that inspires you to do your best while achieving meaningful results. Our mission to transform health and happiness through potent, living foods has established us as the #1 Kombucha brand and a leader in the Health & Wellness space.

Requirements:

• Bachelor’s Degree in Marketing or related major (preferred)
• 4+ years of job-related experience
• Valid driver’s license, proof of insurance and be able to drive a motor vehicle
• Willing to travel locally 40-60% of the time, inclusive of nights and weekends
• Able to lift 50lbs to aid event set-up

Job Description:

The Field Marketing Specialist plays a key role in driving brand awareness, consumer trial, and market share growth within their assigned market. Representing one of the most recognized leaders in kombucha, this role is responsible for bringing the brand to life through meaningful, high-impact consumer engagement. This position leads the execution and day-to-day management of the Brand Ambassador program, ensuring strong representation in-market and creating authentic connections with both loyal consumers and new audiences.

Key Responsibilities:

• The Specialist is responsible for recruiting, training, and supporting Brand Ambassadors, while overseeing activations that drive product trial, education, and sales
• In close partnership with the Field Marketing Manager, the Specialist supports local market strategy by identifying opportunities to deepen community engagement, expand brand presence, and enhance the effectiveness of field marketing efforts
• This role requires a balance of operational execution and creative thinking to continuously elevate the program and deliver measurable results.
• Execute high-impact sampling initiatives, including retail activations and pop-ups, to drive product trial, consumer conversion, and sales
• Ensure all product displays, merchandising, and educational materials are executed to brand standards in-store and at events
• Identify and lead local, on-brand events that increase brand awareness, engagement, and market presence
• Actively represent and elevate the brand, creating meaningful connections with both new and loyal consumers
• Build and maintain strong relationships with retail partners to support distribution, visibility, and in-store execution
• Identify and implement opportunities to enhance shelf presence, point-of-sale materials, and merchandising in alignment with marketing campaigns
• Partner closely with Sales to support key accounts and develop programming that drives awareness and sell-through
• Monitor local market activity and competition to identify opportunities to strengthen brand positioning and drive growth
• Lead the recruitment, onboarding, training, and ongoing development of Brand Ambassadors
• Oversee and coach Brand Ambassadors during activations to ensure high-quality execution and performance
• Manage scheduling, communication, and overall effectiveness of the Brand Ambassador program within the market
• Support collegiate sampling programs by hiring and developing campus ambassadors and ensuring program success
• Plan and coordinate all event logistics, including product, assets, staffing, and performance goals
• Oversee inventory, storage, and maintenance of marketing assets, including cold storage, equipment, and company vehicles
• Ensure proper use, care, and compliance related to company assets