Email Marketing Specialist – B2B Technology

Accountabilities:

• • Plan, create, execute, and report on B2B email marketing campaigns from initial concept through deployment and performance analysis.
  • Build, manage, schedule, and optimize email campaigns and automated workflows using Klaviyo.
  • Develop targeted campaigns for prospects, leads, customers, partners, and other relevant audience groups.
  • Create lead-nurturing sequences based on audience lifecycle stage, behavior, engagement, interests, and purchase intent.
  • Write concise, engaging, persuasive, and conversion-focused email copy, including subject lines, preview text, CTAs, and supporting messaging.
  • Develop newsletters, product updates, educational content, promotional campaigns, thought-leadership communications, and lifecycle emails.
  • Create campaigns that communicate complex technology topics such as AI infrastructure, AI data centers, AI factories, GPU computing, cloud, and enterprise technology.
  • Collaborate with content teams to repurpose whitepapers, research, case studies, long-form articles, and other assets into effective email campaigns.
  • Partner with sales teams on lead nurturing, sales enablement, lead-generation, and sales-support campaigns.
  • Build and maintain audience segments based on industry, engagement, interests, funnel stage, customer profile, and other relevant criteria.
  • Develop and optimize automated email journeys and lifecycle campaigns using personalization, conditional logic, engagement-based targeting, and other Klaviyo capabilities.
  • Conduct A/B testing across subject lines, messaging, CTAs, content structure, timing, and other campaign variables.
  • Monitor campaign performance across open rates, click-through rates, conversions, engagement, unsubscribe rates, and other relevant KPIs.
  • Analyze campaign results and translate performance data into actionable improvements to messaging, targeting, segmentation, and campaign strategy.
  • Maintain email lists, profiles, segmentation structures, workflows, and data hygiene to support effective campaign execution and deliverability.
  • Review email rendering across major email clients and devices and address routine formatting or presentation issues.
  • Make basic HTML/CSS adjustments to existing email templates, including changes to text, links, buttons, images, spacing, and formatting.
  • Maintain consistent brand voice, messaging, personalization, and visual standards across email communications.
  • Contribute to continuous improvement of email marketing processes, automation, testing practices, and lifecycle programs.

  Requirements:

  • Proven professional experience in B2B email marketing, preferably within a technology-focused environment.
  • Hands-on experience using Klaviyo, including campaign creation, scheduling, automated flows, audience segmentation, personalization, conditional logic, A/B testing, templates, reporting, and flow performance analysis.
  • Excellent written English with strong email copywriting and editing capabilities.
  • Ability to write concise, engaging, persuasive, and audience-specific messaging without relying on overly promotional or generic language.
  • Strong understanding of B2B buying journeys, lead nurturing, lifecycle marketing, and audience intent.
  • Experience developing and managing automated email flows and sophisticated nurture sequences.
  • Practical experience with audience segmentation and targeted campaigns based on engagement, industry, interests, customer profile, and funnel stage.
  • Strong understanding of email marketing metrics and the ability to use performance data to drive campaign improvements.
  • Analytical mindset with the ability to interpret campaign results and identify opportunities for optimization.
  • Basic HTML and CSS knowledge, with the ability to understand and make routine changes to existing email templates.
  • Understanding of responsive email design, email formatting, and rendering considerations across different devices and email clients.
  • Strong attention to detail, particularly when reviewing links, personalization, formatting, content accuracy, and rendering.
  • Ability to understand technical products and communicate their business value clearly to both technology and business audiences.
  • Comfortable working independently and managing priorities in a remote environment.
  • Strong collaboration skills and experience working cross-functionally with marketing, sales, content, SEO, and product teams.
  • Native-level English communication skills are preferred/required for the role.
  • Experience in B2B technology, SaaS, IT infrastructure, cybersecurity, cloud, or related technical industries is an advantage.
  • Experience marketing to enterprise technology audiences is beneficial.
  • Familiarity with CRM and marketing automation platforms is a plus.
  • Basic understanding of SEO and content marketing is advantageous.
  • Experience using analytics to optimize email campaigns and lifecycle programs is preferred.
  • Familiarity with AI-assisted marketing and content creation tools is a plus.

  Benefits:

  • Remote working opportunity based in India.
  • Opportunity to work on B2B marketing programs within a technology-focused environment.
  • Exposure to AI infrastructure, cloud, GPU computing, enterprise technology, and other technical solutions.
  • Hands-on ownership of email strategy, campaign execution, automation, segmentation, testing, and analytics.
  • Opportunity to work extensively with Klaviyo and develop advanced email marketing and lifecycle capabilities.
  • Cross-functional collaboration with marketing, content, SEO, sales, and product teams.
  • Opportunity to influence lead nurturing, customer engagement, and marketing performance through data-driven campaigns.
  • Professional growth through exposure to technical B2B marketing, marketing automation, analytics, and AI-assisted tools.
  • Flexible remote environment with opportunities to work independently while collaborating with distributed teams.
  • Compensation and benefits are provided in accordance with the applicable employment terms and policies.