Distribution Manager, APAC

Company Description

Butterfly Network, Inc. (NYSE: BFLY) is driving a digital revolution in ultrasound imaging and sensing with its proprietary Ultrasound-on-Chip™ semiconductor technology and software solutions. Butterfly first proved its technology in the point-of-care ultrasound market – commercializing the world’s first single-probe, whole-body portable ultrasound device, which is now on its best-selling, third-generation: Butterfly iQ3™. The Company combines its advanced hardware with cloud software and AI, an enterprise workflow solution (Compass AI™) and other offerings to drive adoption of affordable, accessible ultrasound. Butterfly also enables third-party development of imaging AI apps through Butterfly Garden™, its software development kit and AI partnership initiative.

In addition to its medical imaging products, Butterfly Embedded™ is the Company’s Ultrasound-on-Chip™ licensing and co-development program designed to enable a new wave of ultrasound-enabled technologies across non-competitive healthcare markets and beyond. Through Butterfly Embedded™, partners can build and scale novel ultrasound applications powered by Butterfly’s proprietary semiconductor chip and software platform. Butterfly’s innovations have been recognized by Prix Galien USA, Fierce 50, TIME’s Best Inventions and Fast Company’s World Changing Ideas, among other achievements.

We’re a team of bold thinkers, problem-solvers, and innovators ready to shape the future of medical imaging. Let’s build something extraordinary together!

Job Description

The Distributor Manager – APAC will be responsible for managing and growing our regional distributor network across Asia-Pacific. This includes strengthening performance in existing markets, identifying and onboarding new partners (with priority on China and Taiwan), building sales capability, driving market penetration, supporting deal closure, and ensuring repeat ordering momentum. The role requires experience in selling innovative medical devices and digital health solutions, strong commercial operational discipline, and the ability to influence clinical and executive stakeholders across diverse healthcare systems.

Qualifications

Baseline skills/experiences/attributes:

Commercial & Market Expertise

• 5–10+ years experience in medical devices, digital health, diagnostics, ultrasound, POCUS, or similar high-knowledge healthcare products.
• Demonstrated success managing distributors across APAC or emerging markets.
• Track record of closing hospital, government, or private healthcare deals through channel partners.
• Knowledge of capital equipment sales cycles, tender processes, and clinical procurement models.

Clinical & Product Knowledge (Strong Preference)

• Familiarity with point-of-care ultrasound (POCUS) clinical use cases, especially in EM, ICU, anesthesia, MSK, and primary care.
• Understanding of software-enabled value, cloud platforms, workflow integration, and PACS/EMR considerations.
• Ability to translate clinical value into commercial positioning and vice-versa.

Strategic & Operational Capabilities

• Ability to segment territories, build market entry plans, and influence distributor strategy.
• Competent with sales forecasting, funnel reviews, performance analytics, and partner KPIs.
• Experience aligning pricing, incentives, and channel economics to drive growth.

Language & Communication Requirements

• English: Fluent (business + technical + clinical communication).
• Mandarin Chinese: Strongly preferred for China/Taiwan partner engagement.
• Additional APAC languages a plus (e.g., Japanese, Hindi, Tagalog) depending on portfolio structure.
• Ability to communicate te