Director, Payer Go-To-Market (GTM), Remote

The Director, Payer GTM is responsible for the team’s end-to-end operational strategy and execution in order to drive practice enrollment and maximize attributed member lives across all health plan contracts (Commercial, Medicare Advantage, and Medicaid).

Primary Duties:

• Strategy & Team Leadership
• Develop and execute the comprehensive GTM launch blueprint for all new and renewing value-based care contracts
• Lead and build a high-performing team. Set priorities, drive accountability, and foster a culture of cross-team collaboration and continuous improvement.
• Operational Execution
• Construct explicit implementation timelines, gating milestones, and operational workflows mapping out the journey from a signed payer contract to "active" status in the field.
• Build, update, and manage cross-functional tracking dashboards using project management platforms (e.g., Monday.com, SalesForce)
• Author market-specific "Payer Snapshots” that local field or sales teams can use to pitch independent primary care providers (PCPs).
• Deconstruct complex payer contracts into clear, simplified sales enablement collateral.
• Cross-Functional Leadership
• Partner with Analytics, Outreach (practice growth), Provider Networks, and Strategic Payer Partnerships to ensure alignment of priorities and execution across multiple workstreams and timelines.
• Create Training Program for field teams to ensure fluency on new payer products
• Establish a market feedback mechanism around physician friction points and identify solutions.
• Growth Optimization & Performance Tracking
• Establish KPIs and reporting mechanisms to track enrollment growth.
• Continuously analyze the sales pipeline to identify opportunities and adjust launch strategies.
• Other duties as assigned

Minimum Qualifications:

• Bachelor’s degree in Healthcare Administration, Public Health, or a related field.
• Minimum 10 years experience in healthcare - 2 years must be in value-based care, population health management, or a physician enablement environment.
• Minimum 6 years people management experience.
• Strong understanding of risk-bearing models (e.g., ACOs, MSSP, Medicare Advantage global risk, or capitated arrangements).
• Exceptional communication skills with a proven track record of distilling technical managed care terminology and complex payment structures into clear, accessible business prose to create buy-in with internal and external stakeholders
• Expert-level capability in managing high-stakes, multi-stakeholder cross-functional projects with tight deadlines.
• High proficiency with Salesforce (or similar CRM platforms), enterprise project management tools, and data visualization software to track launch performance.

Preferred Qualifications

• Prior experience working within a fast-growing physician enablement organization

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.