Director of RPAS Growth & Advisor Enablement

OPENING SUMMARY

The Director of RPAS Growth & Advisor Enablement is a leadership role responsible for driving revenue growth across Retirement Plan Advisory Services (RPAS) by owning advisor engagement, internal wholesaling, and end-to-end new business execution.

This role is designed to create a focused growth engine within RPAS—establishing a repeatable, measurable sales process while enabling financial advisors with the tools, messaging, and support needed to consistently generate and convert opportunities.

The position works in close partnership with the Director of RPAS – Client Experience & Team Leadership to align growth initiatives with delivery excellence, fiduciary quality, and team capacity.

Primary Responsibilities

Growth Strategy & Execution

• Own RPAS revenue growth outcomes, including pipeline development, conversion rates, and overall new business results
• Build and execute a structured advisor outreach and communication cadence to drive referrals and engagement
• Lead the full sales lifecycle: pipeline → qualification → proposal → close, engaging RPAS leadership selectively for complex opportunities
• Develop and refine a repeatable, scalable growth model with measurable inputs (advisor touches, referrals, opportunities, wins)

Advisor Enablement (Internal Wholesaling)

• Serve as primary liaison to financial advisors, equipping them with tools, messaging, and confidence to position RPAS solutions
• Build and maintain sales enablement materials, including value propositions, pitch decks, and competitive positioning
• Deliver training, coaching, and ongoing support to advisors to improve opportunity identification and conversion

Pipeline Development & Opportunity Management

• Establish processes for referral generation, qualification, and prioritization
• Maintain ownership of CRM pipeline reporting, forecasting, and accountability metrics
• Partner with advisors to advance opportunities and remove barriers to closing

CPA & Strategic Alliance Development

• Lead development and execution of CPA and external alliance strategy
• Organize events, campaigns, and relationship-building initiatives to generate high-quality leads
• Expand RPAS’s presence within key referral channels
  

Market Feedback & Value Proposition Evolution

• Capture market insights and advisor feedback to refine RPAS offerings and positioning
• Partner with RPAS leadership to continuously improve messaging, deliverables, and service model alignment

Collaboration & Operating Model

• Collaborate closely with the RPAS Leadership to ensure alignment between growth and delivery capacity
• Engage service leadership strategically for complex finals, pricing credibility, or fiduciary expertise
• Participate in regular cadence meetings (pipeline reviews, strategic alignment sessions) to ensure coordinated execution

Basic Qualifications

• Bachelor’s degree in Finance, Business, or related field
• 10+ years of experience in retirement plan advisory, institutional sales, or wealth/benefits consulting
• Demonstrated knowledge of employer-sponso