Director, Digital PR

You Will Be

• Managing, leading, and mentoring a team of Digital PR Managers, including ongoing feedback, career development, and annual performance reviews
• Directing digital PR strategy and campaign execution, including concept pitching, data-led client studies, expert commentary, and content syndication to earn placements and build brand authority for a limited number of enterprise-level clients
• Educating clients on the role and value of Digital PR, setting clear expectations, and translating campaign KPIs into insights tied to their broader marketing and business goals.
• Serving as the agency's Digital PR subject matter expert in new client kick-off calls, sales calls, and internal training
• Growing the program and ensuring all efforts reflect current best practices for earned media and evolving search and AI discovery behavior
• Tracking Digital PR KPIs and monitoring the performance of the team
• Maintaining and updating internal training programs
• Collaborating with internal teams including Creative, Analytics, Content Marketing, and Sales to align on strategy, define priorities, share performance, and outline improvement opportunities
• Developing campaign concepts, data study frameworks, and outreach best practices for internal and external use
• Shaping how the team's earned placements and expert commentary build brand authority for clients as LLMs and AI platforms change how audiences discover and trust information

You Must Have

• 6+ years of experience in Digital PR or earned media, including campaign concepting and outreach, in a digital agency environment
• Experience developing and leading Digital PR campaigns for B2B clients, with an understanding of how to build stories around complex products, industries, and decision-makers.
• 2+ years of people management experience leading and coaching a high-performing team
• Advanced knowledge of Pitchbox (or comparable platform) and can use the tool inside and out
• Experience building and executing enterprise Digital PR campaigns, including data-led studies and expert commentary programs
• Demonstrated ability to lead outreach and placement strategy to improve earned media performance
• Experience with SEO and PR tools such as Profound, Ahrefs, SEMrush, and Cision
• Deep understanding of current and future digital trends, including how LLMs and AI platforms are changing content discovery and brand authority
• Strong communication skills, both verbal and written
• Familiarity with reporting and visualization platforms, including Google Analytics and Looker Studio