Digital Events Marketing Manager

About Our Products

ApartmentIQ is the all-in-one data platform powering smarter decisions across multifamily - covering 40M units with daily property and market intelligence used for surveys, research, and revenue management. We're trusted by 65% of the NMHC Top 50. Our sister company, ResiSales, delivers AI-powered marketing automation built by industry experts and integrated directly with property management systems, serving over 2M units.

The Role

We’re hiring a Digital Events Marketing Manager to transform ApartmentIQ’s proprietary data and market insights into high-impact virtual experiences that define how the multifamily industry operates. You won't just run standard webinars; you will architect a digital event pipeline—from technical roundtables to virtual summits—that positions our brand as the ultimate single source of truth for multifamily.

You build digital event systems that scale production, maximize attendee engagement, and aggressively drive pipeline. You’ll be the connective tissue between our data, our technology, and our live audience. This is a high-ownership IC role reporting to the VP of Marketing. You’ll partner closely with GTM teams, product experts, and the Exec team.

What You’ll Do:

• Event Strategy & Insight Synthesis
  • Data-Driven Programming: Collaborate with our research teams to identify market-moving multifamily trends and translate them into compelling live event topics.
  • Abstract & Narrative Development: Master the art of converting raw data and technical features into "must-attend" presentation abstracts, scripts, and slide narratives.
  • Market Reactivity: Maintain the agility to spin up rapid-response digital panels or flash webinars tied to major industry shifts, news, or macroeconomic updates.
• End-to-End Digital Production & Experience
  • Platform Operations: Own the technical stack for all virtual events (e.g., Zoom Events, Goldcast, Hubilo), managing speaker green rooms, live streaming logistics, and seamless broadcast execution.
  • Speaker Management: Source, vet, and coach internal executives and external industry leaders to deliver highly engaging, polished presentations.
  • Audience Engagement: Design interactive elements (live polls, Q&A, networking rooms) that elevate the standard virtual event into an immersive community experience.
• Growth Marketing & Demand Generation
  • Omnichannel Promotion: Lead the promotional strategy across email marketing, social media, paid channels, and sales enablement to drive high-value registrations.
  • Content Optimization & Scale: Partner with the content team to build post-event workflows using LLMs (Claude, ChatGPT) to instantly slice long-form video into social clips, blog recaps, and email nurture tracks.
  • Pipeline Attribution: Track and measure event ROI through metrics like cost-per-registration, attendee retention rates, and post-event pipeline acceleration.