Digital Campaign Specialist
About the role
About First Connect
First Connect Insurance Services is a digital platform providing independent insurance agents with access to top US carriers and the optionality necessary to grow their businesses. Agents can work with over 150 carriers, selling various insurance policies, including home, auto, small business, and more. We're on a mission to overhaul the technology agents have access to, putting consumer-grade software at their fingertips. We have partnerships with thousands of active agents with hundreds joining monthly and we plan to accelerate our growth.
Role Overview
As the Digital Campaign Specialist, you'll own end-to-end campaign execution for First Connect's Agency Marketing Operations team, building every asset from drip automation workflows, forms, and landing pages to email programs across acquisition, remarketing, incentive, and product marketing campaigns. You'll work with Product Marketing, Growth Marketing, and Graphic Designers to bring campaigns from brief through build, launch, and reporting.
Key Responsibilities
- Own end-to-end campaign builds: drip automation, forms, landing pages, and email assets across all campaign types
- Build and manage remarketing campaigns to re-engage unconverted leads
- Execute multi-channel campaigns for incentive programs, product marketing, and brand campaigns.